Our client is a leading Italian industrial company with a global footprint. Specialised in the design, production and distribution of machinery and lines with high added value, it favours technological and digital innovation as fundamental components of its business. BRAND & PRODUCTS EXPERIENCE MANAGER: Main responsibilities: - Plan, coordinate, and oversee the lifecycle of projects related to touchpoint openings and launches to ensure exceptional journey experiences. - Effectively communicate company values to customers, encouraging brand-driven product selection alongside product features. - Strategically plan all customer experiences to enhance brand perception. - Identify new avenues for customer engagement and immersive experiences aligned with the company's target audience. - Customize the brand experience model for each market based on geographical, cultural, and growth considerations. - Degree in Marketing - Experience with a large value brand - Prior experience in managing the customer experience in a physical location - Excellent interpersonal and motivational skills to communicate with clarity and using the right mediums - Capacity to influence ideas and behaviors through the communication and the building of strong partner relationships Location: The company is based in Central Italy, with international travel expected.