PpbThe Opportunity /b /p pAt Abbott, we’re committed to helping people live fuller, healthier lives. As bRegional Marketing Manager – Heart Failure /b, you will shape and drive the marketing strategy for Abbott’s HF portfolio across South Europe, including bChronic HF, Acute HF and CardioMEMS™ /b. /p pThis is a high‑impact, regional leadership role combining bstrategic marketing ownership /b, bcross‑functional influence /b, and bclose partnership with commercial teams /b, with clear accountability for business growth and long‑term value creation. /p h3bWhat You’ll Do /b /h3 pbStrategy Portfolio Leadership /b /p ul liDefine and execute short-, mid- and long‑term marketing strategies for the Heart Failure portfolio, aligned with global and EMEA/APAC direction. /li liTranslate portfolio strategies into clear value propositions, positioning, pricing and go‑to‑market plans that deliver sustainable growth and margin objectives. /li liLead regional New Product Introduction (NPI) activities, ensuring prioritization, readiness and flawless execution. /li /ul pbRegional Coordination Execution /b /p ul liDrive consistency of marketing approaches across South Europe while adapting to local market dynamics. /li liPartner closely with the South HF Regional Director, EMEA/APAC Marketing teams and global stakeholders. /li liEnsure effective launch and adoption through high‑impact marketing materials, sales tools and field enablement. /li /ul pbCommercial Market Impact /b /p ul liMonitor market trends, competition and performance, identifying opportunities to strengthen competitive advantage. /li liSupport forecasts, business reviews and planning cycles (LBE, Outlook) for the HF portfolio. /li liPartner with the field organization through joint customer visits and strategic account engagement. /li /ul pbStakeholder Ecosystem Engagement /b /p ul liBuild and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies and key external stakeholders. /li liSupport Health Economics, Reimbursement and Governmental Affairs initiatives to enable access and adoption. /li liIdentify cross‑divisional synergies within Abbott and lead pilot initiatives where relevant. /li /ul pbLeadership People Development /b /p ul liInspire, coach and develop the regional marketing team, fostering a culture of accountability, collaboration and continuous improvement. /li liAct as a role model for Abbott’s values, ethics and compliance standards, including Quality and OEC requirements. /li /ul h3bWhat You Bring /b /h3 ul liMedical, scientific or biomedical education. /li liSolid experience in bmedical devices /b, with b5+ years /b in Heart Failure, Cardiac Surgery, Perfusion or related clinical/marketing roles. /li liProven success in strategic marketing, portfolio management and key account engagement. /li liStrong understanding of bmedical device compliance and reimbursement pathways /b. /li liExperience working in complex, bmatrix organizations /b across multiple countries. /li liFluency in bEnglish /b (written and spoken) French; additional European languages are a plus. /li liA results‑driven, entrepreneurial mindset with strong influencing, prioritization and problem‑solving skills. /li /ul h3bWhy Abbott /b /h3 ul liWork at the forefront of innovation in Heart Failure care. /li liHigh‑visibility regional role with strong exposure to EMEA/APAC and global leadership. /li liCollaborative, values‑driven culture with real opportunities for growth and development. /li /ul pbAbbott is an equal opportunity employer. /b We value diversity and are committed to creating an inclusive environment for all employees. /p /p #J-18808-Ljbffr