About the Company Reach Surgical, a Genesis Medtech Company, is a leading minimally-invasive surgical device manufacturer and supplier, committed to serving high-quality products to healthcare practitioners and patients worldwide. We deliver advanced technology and cost effective minimally-invasive surgical products to medical institutions and provide patients with reliable and economical treatment solutions. About the Role We are looking for a high-performing Sales Manager to spearhead regional sales management, drive business growth, and accelerate the expansion of Reach Surgical products for Italy. Responsibilities As the Sales Manager, you will be responsible for the sales management of Reach Surgical products within the assigned geographic area and markets to achieve monthly, quarterly, and annual revenue targets. You will conduct market research including customers and competitors’ activities and formulate and execute market development strategies. In addition, you will develop and build long-lasting relationships with stakeholders including distributors and healthcare professionals and obtain feedback on our products to internal stakeholders. 1. Development and Execution of Sales Plans Sales Strategy and Execution: Define clear and measurable overseas sales goals, develop corresponding action plans, and execute them effectively to meet company objectives. Market Intelligence: Conduct detailed hospital and micro-market analysis; maintain up-to-date market intelligence to understand industry trends and competitive landscapes. Competitive Strategy: Formulate and implement effective competitive strategies based on insights into market dynamics and competitor activities. Cross-functional Collaboration: Support regional marketing activities, leverage internal and external resources efficiently, and enhance overall customer value. Decision-Making: Maintain a deep understanding of regional market conditions; identify emerging opportunities and potential ch