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Business marketing manager retail south europe (usmate velate)

Usmate Velate
Bridgestone EMEA
Responsabile marketing
Pubblicato il 11 marzo
Descrizione

About UsBridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.About The RoleJob purposeIn line with First Stop Europe's marketing transformation and franchise excellence agenda, the Business Marketing Manager Retail EMEA South is responsible for coordinating and driving the execution of the marketing strategy across Spain, Portugal, Italy, and Switzerland.The role serves as the key regional coordination hub between local markets and suppliers, the central marketing agency, central EMEA marketing functions, and the Head of Franchise Excellence. By ensuring strong collaboration, structured execution, and consistent deployment of centralized marketing initiatives adapted to local needs, the role directly supports franchisee growth, network performance, and the overall First Stop value proposition.In addition, the role leads and coordinates the regional marketing resources across the countries in scope.Main ResponsibilitiesCoordinate and drive the execution of EMEA marketing strategy across the South Region in close collaboration with local markets, suppliers, the central marketing agency, and the Head of Franchise Excellence.Act as the primary regional interface ensuring alignment between central frameworks and local execution needs.Orchestrate the rollout of centralized campaigns, tools, platforms, and performance measurement models across Spain, Portugal, Italy, and Switzerland.Ensure effective localization and activation of central initiatives together with local market teams and key suppliers.Lead, coach, and coordinate local marketing resources across the region, with direct and/or dotted-line responsibility depending on market setup.Drive performance tracking, insights, and continuous optimization in cooperation with central marketing and local stakeholders.Support franchisees and regional teams in activating marketing initiatives that drive traffic, leads, and revenue.Ensure consistent brand standards, messaging, and customer experience across all markets.Support cross-functional initiatives linked to Give & Take evolution, franchise operations, and network growth.Identify regional opportunities for efficiency, impact improvement, and scalable best practices.Prepare structured updates, insights, and recommendations for senior stakeholders.Ensure compliance with governance, data protection, and brand guidelines across all marketing activities.Lead and coordinate the planning and execution of regional and country conventions and key marketing events in collaboration with local markets, suppliers, and the central marketing agency.Proven ability to collaborate effectively with agencies, suppliers, and cross‐functional stakeholders across multiple countries.Ability to influence and align diverse stakeholders across cultures, functions, and organizational boundaries without formal authority.Strong performance marketing mindset with the ability to define, track, and optimize KPIs.Excellent structuring, analytical, problem‐solving, and communication skills.High execution discipline with strong prioritization capability in complex, fast-moving environments.Strong analytical curiosity combined with business pragmatism and the ability to translate insights into actionable plans.High agility and resilience in transformation contexts, demonstrating a proactive, solution‐oriented, and ownership-driven approach.Ability to maintain high attention to detail while keeping a clear strategic overview and focus on business outcomes.Ability to lead, coordinate, and motivate regional marketing resources across direct and dotted-line reporting structures.Capability to provide clear direction, constructive feedback, and drive accountability while fostering a culture of collaboration and centralized ways of working.Strong organizational skills with consistent focus on performance improvement and disciplined execution of centrally developed marketing initiatives.Fluency in English; Spanish and/or Italian strongly preferred (Portuguese or French a plus).Required ExperienceBachelor's degree in marketing, Business, or a related discipline; master's degree preferred.10+ years of relevant experienceStrong experience leading or coordinating multi‐market marketing teams within centralized or matrix organizations.Proven track record preferably in the retail, automotive or aftersales industries.Familiarity with franchise or network‐based business models is a strong plus.What We OfferAt Bridgestone, what really matter is to foster co‐creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive payment; we will provide you:A supportive and engaging onboarding experience to ensure a smooth transition into our team.The opportunity to develop and grow, through training and regular mentorship.Corporate Social Responsibility activities.A truly global, dynamic and challenging work environment.Agility and work/life effectiveness and your long-term well‐being.A diverse and inclusive team.We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.#J-18808-Ljbffr

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Home > Lavoro > Lavoro Marketing > Lavoro Responsabile marketing > Lavoro Responsabile marketing a Usmate Velate > Business Marketing Manager Retail South Europe (Usmate Velate)

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