Ph3Marketing Manager, Lifecycle, Marketing and Prime /h3pWe’re looking for a Lifecycle Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test, and scale engagement strategies. You will flex your analytical and creative abilities as you design, experiment, and build marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement. /ppIn this role, you will own the experimentation strategy to determine the best way to set up new engagement program tests to achieve the desired learnings. You will lead program execution across owned and operated channels including Amazon’s homepage, cross-site placements, email, landing page destinations, and more. You will also partner with other teams to analyze the results and report key insights to leadership. To be successful, you will be naturally curious, thrive in ambiguity, be willing to roll up your sleeves to get things done and obsess about how to serve our customers better. This role requires the ability to move quickly and use a test and learn approach to develop scalable marketing programs. /ph3Key job responsibilities /h3ulliOwnership of planning, designing, and executing marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing /liliOwn the experimental testing design to uncover key insights and inform future campaigns /liliDevelop segmentation models for retargeting key segments with experimental Lifecycle offers and messaging /liliBuild and execute campaigns, report on individual campaign results and bigger picture trends /liliPartner with program owners throughout Amazon, to iterate and test different ways to communicate key messages /liliDocument best practices in execution and reporting that will serve as a model for partner teams /li /ulh3Basic Qualifications /h3ulli5+ years of professional non-internship marketing experience /liliExperience using data and metrics to drive improvements /liliExperience using Microsoft Excel to manipulate and analyze data /liliExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion /liliBA/BS degree with certificate of completion of studies required /liliFluent in both, English and Spanish /li /ulh3Preferred Qualifications /h3ulliExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation /li /ulpAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. /p /p #J-18808-Ljbffr