The Italy Strategic Accounts Sales Director is a senior commercial leadership role within the SUNMI Europe team. The role is accountable for defining and executing the commercial strategy in Italy, with a strong focus on revenue growth, margin delivery, and strategic account development. The position plays a critical role in building and sustaining C‑level relationships with key customers and ecosystem partners, while representing SUNMI’s brand, values, and long-term interests in the Italian market. Commercial Leadership & Sales Strategy Define, own, and execute the commercial strategy and go‑to‑market plan for Italy, aligned with SUNMI Group and Europe regional objectives. Lead the annual business planning and forecasting process, ensuring disciplined execution and performance tracking. Drive growth across strategic accounts, with particular focus on banks, payment service providers, and premium retail customers. Strategic Account & Relationship Management Develop, manage, and deepen long-term C‑level relationships with key customers, partners, banks, retailers, and relevant regulatory and certification bodies. Act as the senior escalation point for strategic customers, ensuring high levels of customer satisfaction and business continuity. Identify new strategic partnerships and ecosystem opportunities to strengthen SUNMI’s market position in Italy. Market Development & Business Growth Identify and unlock new business opportunities and growth potential in the Italian market. Develop and implement multi-channel distribution strategies to expand market coverage and accelerate growth. Monitor market trends, customer needs, and regulatory developments to proactively adapt commercial strategies. Ensure operational excellence across sales, support, and service activities, mitigating risks and safeguarding business continuity. Measure customer satisfaction, identify performance gaps, and implement corrective action plans where required. Cross-Functional & Network Leadership Lead and influence cross-functional collaboration across Sales, Marketing, Service, and Operations to support sustainable growth. Build and manage an interdisciplinary network across SUNMI Group entities and external partners at an international level. Act as a key contributor and driver in the strategic planning process for the Italian market. Define and execute association, standards, and regulatory strategies to protect and advance SUNMI Group interests. Marketing, Brand & Competitive Intelligence Develop and execute local marketing strategies in close coordination with the Europe team, ensuring alignment with global brand objectives. Safeguard and promote SUNMI’s brand image and market positioning in Italy. Gather and analyze competitive intelligence, identifying risks, opportunities, and potential cooperation, joint projects, or acquisition targets. Strategic Projects & Governance Lead or contribute to group-wide strategic projects as required. Strong sales leadership mindset with a proven ability to drive revenue and margin performance. Strong commercial, financial, and operational discipline. This role is critical to SUNMI’s continued growth and strategic positioning in the Italian market, combining high-impact sales leadership with long-term business and relationship development.