Overview
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We’re seeking a dynamic Content Marketing Manager to join our Theatrical Marketing team. This role will partner with Product Managers to help develop and execute compelling local social, digital, and influencer marketing strategies that drive audience engagement and box office performance for film releases in Italy.
Key Job Responsibilities
Social Media Planning
Craft and implement local data‑driven social media strategies aligned with global campaign objectives
Develop innovative digital storytelling and creative concepts with strong cultural relevance
Design comprehensive editorial calendars and amplification strategies for theatrical events in Italy
Monitor and leverage emerging trends and consumer behaviours
Coordinate with Marketing and PR teams to maximize campaign impact
Content Strategy & Production
Lead end‑to‑end local content marketing strategy development and implementation
Oversee production of local content, including briefing, editing, and quality controlManage production schedules and ensure alignment with local marketing campaigns
Drive innovation in content formats and platform utilization
Analyze performance metrics and optimize local content marketing strategies accordingly
Maintain vendor relationships (agencies, freelancers, contributors)
Talent & Influencer Collaborations
Build and manage a network of content marketing creators
Negotiate and execute creator collaborations for local marketing campaigns
Track and analyze creator performance metrics
Basic Qualifications
Proven theatrical marketing experience within the industry
Demonstrated success in marketing/social media roles at global media companies
In‑depth knowledge of Italian media landscape and cultural trends
Strong data analysis and performance optimization skills
Excellence in cross‑functional team collaboration
Outstanding communication and organizational abilities
Preferred Qualifications
Experience in fast‑paced environments with multiple concurrent projects
Track record of working with filmmakers, talent, and influencers
Comprehensive understanding of theatrical marketing and digital platforms
Bachelor’s degree in Marketing, Business Administration, or related field
Fluency in English and Italian
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. xjrgpwk We value your passion to discover, invent, simplify and build.
Company - Amazon Digital Italy s.r.l.
Job ID: A10417954
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