Nata nel 1872, Fratelli Polli Srl è ben presto divenuta azienda leader nel settore delle conserve vegetali e delle salse, conquistando un ruolo da protagonista nel mercato nazionale e internazionale.
Presente in 56 paesi del mondo, la sua visione è improntata alla coerenza fra valori aziendali, qualità degli ingredienti e dei prodotti, fedeltà alle esigenze del consumatore.
Posizione:
Innovation
oAnalyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti);
oHunt new ideas and Business solution in coherence with the Brand strategy;
oTranslate New Product Development into product strategy (1-3years), transforming each industrial or R&D; innovation into a consumer success;
oLead central cross-functional team into innovation flow
- Project leadership
oBUs coordination, making a bridge on: Innnovation Projects, Mktg activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
- Roll out Plan and Marketing Activity Plan
oSupport BUs to develop impactful customer presentations
oSupport BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase
- Trade Marketing: Work in close relationship with sales dept. developing
oTrade marketing Strategy to define priorities per Area/Customer/Format
oTrade marketing activities to improve Shelf visibility, product appealing and speed sellout
oAssortment and price analysis
omonitoring promo impact and effectiveness
oInstore activations
oleading new product launches and updating their performances
- Business Mastering
oBudget performance monitoring
oMargin/Mix/portfolio analysis & optimization
oMarketing and trade marketing Spending
Requisiti:
- Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)
- Strong Leadership and Relation skill
- Good Experience in communication leading process, media plan and consumer activity
- Good Analytical and Financial skills
- Fluent English. French and German as a plus
- Good Presentation skills
- Experience in packaging management
- Proactivity, Creativity and open minded
- 5 years in MKTG management
- Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus
Altre informazioni:
REPORTING TO: CHIEF MARKETING OFFICER
LOCATION: HQ Monsummano Terme (PT)