OverviewAs Marketing Manager at Evotec Verona, you will develop and execute integrated marketing strategies to raise awareness, drive demand, and support strategic growth. You'll align campaigns with scientific and commercial goals, collaborating with cross‐functional teams to create multi‐channel programs. You'll position Evotec's pre‐clinical development business through thought leadership and data‐driven messaging. You'll track KPIs and optimize ROI to advance the company's mission in the life sciences space.Job ResponsibilitiesDevelop and execute marketing strategies aligned with business goals, focusing on brand, awareness, and demand generationDesign targeted, multi‐channel campaigns for customer segments, services, and regionsLeverage scientific knowledge and market insights to shape messaging and campaign directionOversee creation of marketing materials across channels ensuring branding consistencyProduce and manage content (product sheets, flyers, blogs, whitepapers, videos, newsletters) with internal/external resourcesFoster thought leadership by positioning Evotec and its pre‐clinical development business as innovatorsCollaborate with SMEs, internal stakeholders, and agencies to implement campaignsSupport conference planning, workshops, and events with Events and Sales teamsTrack and report KPIs to evaluate performance and improve ROIConduct competitive analysis and customer surveys to inform marketing directionRequirementsBachelor or Master degree in Marketing, Business, Life Sciences, or a related fieldProven experience in B2B marketing in life sciences, biotech, pharma, diagnostics, or healthcareStrong track record of planning and executing successful marketing campaignsSkilled in digital marketing (SEO/SEM, CRM platforms, social media, automation tools)Analytical mindset with ability to translate metrics into actionable insightsCollaborative team player with project management and communication skillsBusiness fluent in English with strong written and oral communication and presentation skillsExperience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is a plus
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