ILLVA SARONNO HOLDING
Sta pensando di candidarsi? Non aspetti, scorra verso il basso e invii la sua candidatura il prima possibile per non perdere l'opportunità.
is the parent company of a dynamic group operating across multiple sectors, including alcoholic beverages, wines, ice cream, baked goods, and food flavourings. Fully owned by the Reina family, the Group plays a strategic and coordinating role for its diverse businesses. With over 700 employees and 30 subsidiaries in Italy and worldwide, we combine tradition, innovation, and global reach to deliver excellence in every product.
We value talent, innovation, and collaboration. Joining us means being part of an inclusive, forward-thinking organization that invests in your growth and shapes the future of iconic brands worldwide.
For our Company,
ILLVA SARONNO spa
, we are seeking a professional with a proven track record in international brand management to drive the global growth and expansion of our Italian Specialties Liquors. Under the supervision of the Global Head of Liquors & Italian Specialties, this role will strengthen the brand’s market presence worldwide elevating its relevance in core countries and supporting outstanding local execution.
Brand Strategy:
Develop and implement the global brand strategy according to ILLVA’s long-term vision.
Strengthen Italian Specialties Liquors premium positioning and enhance brand equity in key markets.
Conduct market analysis to identify business opportunities, emerging trends, and consumer insights
Monitor and optimize the performance of Italian Specialties Liquors across global markets.
Ensure proper global brand and product positioning.
Contribute to the definition and implementation of the brand architecture and NPD initiatives.
Collaborate with R&D and Innovation teams on product development, pack design, and limited editions.
Partner with Global Excellence Marketing to ensure effective alignment and execution between Global Design and local Trade Marketing teams.
Oversee primary pack updates and global packaging guidelines.
Brand Communication Management:
Ensure consistency of Italian Specialties Liquors global visual identity across all touchpoints by maintaining and evolving the brand book and guidelines.
Lead the development of multi-channel campaign guidelines, including digital, print, experiential, and influencer strategies.
Partner with the Global Communication & Media team to adapt global campaigns to local market needs while preserving brand consistency.
Manage relationships with creative agencies for content and asset development.
Ensure all communication activities comply with global standards, local regulations, and internal brand guidelines.
Manage the global brand budget, ensuring proper allocation and optimization across markets.
Collaborate with R&D, Finance, Operations, and Market Companies to ensure seamless execution and efficient time to market.
Bachelor’s degree in marketing, Business, or related field (MBA preferred).
~5+ years of experience in brand management, ideally in spirits, beverages, or FMCG.
~ Solid understanding of premium/luxury brand positioning and consumer marketing.
~ Proven experience in digital marketing, social media strategy, and influencer collaboration.
~ Entrepreneurial mindset with strong organizational and project management capabilities. xjrgpwk
~ Permanent contract
Benefits: meal vouchers, access to training platforms, other benefits.