Communications marketing manager

Are you a master of craft? Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Mandarin Oriental Cristallo, Cortina is an upcoming luxury alpine resort set above the renowned mountain village of Cortina d'Ampezzo, in the heart of the Dolomites. Blending Art Nouveau heritage with modern sophistication, the resort will offer a range of world‐class amenities including signature restaurants and bars, flexible event spaces, and an extensive spa and wellness facility with an indoor‐outdoor pool. Guests will enjoy a curated alpine experience with activities such as skiing, hiking, mountain climbing, and ice skating, along with a dedicated Kid's Club.
The Director of Marketing Communications will lead the full marketing and communications strategy for the hotel; from pre‐opening brand development and launch campaigns to ongoing PR, digital marketing and social media. The Director will drive strong market positioning, media visibility and cohesive brand identity across all channels. The position also oversees the marketing team and manages collaboration with corporate stakeholders.
As Director of Marketing Communications, you will be responsible for the following duties:
- Leading all pre‐opening and launch marketing and communications activities, including brand introduction strategy, announcement phases, media engagement, launch campaigns and opening events, to ensure strong awareness and positioning from day one.
- Overseeing the creation and management of the brand identity for the hotel and all its outlets.
- Overseeing the production of all brand identity materials, collateral, and the development of new promotional materials according to the MOHG CID guidelines.
- Overseeing Marketing & Communications budget planning.
- Planning all phases from briefing to implementation of the hotel's annual advertising plan; coordinating with the MOHG advertising department on all matters related to creative and media planning.
- Designing and executing the PR strategy for the hotel to ensure its positioning as one of the top hotels in the destination across local, national, and international media, showcasing its main USPs and highlighting MOHG's competitive advantages.
- Building a strong working relationship with MOHG's international PR network and the MOHG Corporate Communications team to maximise reach of initiatives.
- Ensuring regular exposure for the hotel in local and international media through print, online, radio, and television via proactive and reactive PR actions.
- Develop and write newsworthy and creative press releases to pitch to appropriate media.
- Developing, managing, and monitoring the hotel's social media channel strategy.
- Working with the global digital marketing team to identify and execute paid social media campaigns aimed at both global staying guests and local audiences for F&B and Spa.
- Liaising with the global digital marketing team to coordinate PPC, meta search, and email marketing campaigns to increase direct digital bookings to the hotel, ensuring social media activity aligns with paid campaigns.
- Planning, organising, and overseeing all photography and videography sessions for the hotel to ensure the right assets are available for media, digital, and collateral use. This includes major collateral photography, food and beverage shots, and press release photography.
- Ensuring up‐to‐date, brand‐appropriate website copy for the hotel, liaising with relevant corporate and property colleagues to update the site regularly.
- Overseeing web traffic analysis to create and execute a successful digital marketing strategy.
- Providing local expertise on hotel seasonality, upcoming events, local attractions, and competitor activity to optimise returns on paid search marketing.
- Acting as the primary digital and e‐commerce contact for the hotel when new website, mobile, or social media capabilities are implemented.
- Leading and developing the hotel's marketing and communications team.
As Director of Marketing & Communications, we expect from you:
- Previous experience in a similar role within luxury hospitality, luxury retail, agency or marketing environment.
- Effective time management, communication, and presentation skills.
- Excellent verbal and written communication in Italian and English.
- High proficiency in Word, Excel, and PowerPoint.
We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
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