Overview
We are looking for a strategic and results-driven Brand Manager to develop and execute a robust brand strategy for the Company. This role requires a deep understanding of marketing, branding, and consumer insights to drive brand awareness, engagement, and growth. The ideal candidate will work cross-functionally to ensure brand consistency and effectiveness across all marketing pillars, including digital, social, creative, and product marketing.
Responsibilities
- Brand Strategy & Marketing Execution
- Develop and implement category marketing plans, aligning digital, social, and creative strategies with annual business objectives.
- Define and execute the brand and messaging strategy, including target segments and brand hierarchies.
- Adapt and localize global marketing platforms to fit the specific needs and growth objectives of Ho.re.Ca Division.
- Collaborate with digital, social, product, and creative teams to drive brand execution.
- Work cross-functionally with sales, customer care, and central teams to ensure consistent and impactful brand messaging.
- Develop localized campaigns, sales materials, and coordinate marketing events.
- Manage external creative agencies to ensure high-quality deliverables.
- Performance Tracking & Market Analysis
- Monitor and analyze key brand performance metrics, including sales, awareness, and market share.
- Track and report on the effectiveness of marketing initiatives, making data-driven recommendations for continuous improvement.
- Own the end-to-end customer journey and key sales conversion KPIs.
- Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
- Partner with Global and CBS teams to benchmark against competitors and leverage consumer insights for strategic decision-making.
- Content Strategy & Integrated Marketing
- Develop content roadmaps and sales collateral for marketing campaigns and new product launches.
- Plan, execute, and optimize omnichannel marketing campaigns, whether localizing global initiatives or developing new campaigns.
- Collaborate with other Business Units and Centers of Excellence (CoEs) to share best practices and maximize marketing effectiveness.
- Brand Standards & Internal Alignment
- Provide guidance on brand standards and strategy to internal teams, ensuring consistent messaging and brand representation.
- Train internal stakeholders on brand positioning and marketing strategies to maintain alignment across departments.
- Product Portfolio Management & Competitive Positioning
- Manage the lifecycle of products within the market, including phase-in / phase-out strategies with Product Manager.
- Conduct competitive analysis to drive category management, pricing strategies, and go-to-market plans.
- Budget Management
- Oversee the brand marketing budget, ensuring efficient resource allocation.
- Track ROI on marketing initiatives to support business growth and optimize investments.
- Who You Are
- Experienced in brand management, marketing strategy, and consumer insights with 4-6 years experience in similar roles.
- Skilled in cross-functional collaboration with digital, sales, and product teams.
- Data-driven, with strong analytical skills and a results-oriented mindset.
- A strong communicator with excellent project management and leadership abilities.
- Fluent in English (written and spoken).
- Why Join Us?
- Work in a dynamic, fast-paced international environment.
- Drive impactful brand strategies with a global reach.
- Collaborate with cross-functional teams to shape the future of the brand.
- Make data-driven decisions that contribute to business growth.
- Location: Bologna Area
- Job Type: Full-time, hybrid
EEO Statement
This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198 / 2007, 215 / 2003, and 216 / 2003.
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📌 Brand Manager Ho.Re.Ca Division
🏢 Culligan Italiana
📍 Quercé