Brand Manager Advance Italy Your Role
We are looking for a Brand Manager for Advance to join Affinity’s Italian marketing team. This position is based in Milan and will report directly to the local Marketing Director.
The Brand Manager will be fully accountable for Advance brand development locally, defining and executing winning plans with consumers and veterinarians, with the main aim to accelerate its market share. At the same time, he will ensure coordination with the brand’s Global team to protect the brand’s equity and alignment with global strategy.
What you will do
* Be the expert of the category and Brand under his/her responsibility locally (Italy): tracking sell-out performance, competitors’ innovation, communication, promotional initiatives…
* Conduct regular business and consumer follow-ups and an annual business review to identify local needs and new growth opportunities
* Create annual marketing plan: Media & communication strategy & consumer promotion activities in order to boost sales and grow the category
* Define local Innovation pipeline and preparation of launch plans together with Commercial Excellence team
* Follow-up of the brand’s A&P in the country and use financial analyses to drive key decisions for the business.
* Implement and follow-up the brand’s media and communications strategy together with media team to ensure an effective brand impact in all customer journey
* Sales Support. Make sure that the sales force understands the products’ features and benefits to consumers, and develop the tools and the actions to best position the brand into the marketplace with respect to competitors
* Strict collaboration with Commercial Excellence team to define and implement plans and their tracking
* Collaboration with regulatory & technical communication teams to prepare scientific support materials
* Project coordination in collaboration with the Head of Vets and KOLs.
What we are looking for:
* +3 years of experience in Marketing Department (Health care/ Pharma or veterinarian business experience preferred)
* Digital Marketing Knowledge
* University Degree Business/Marketing/Communication or similar.
* English & Italian are our main language.
* Experience in marketing through all lever(s): media activation plans and point of sales activities.
* Ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities
* Good organizational skills. Experience of working and delivering multiple projects
* Leadership & Energy to implement new projects
* Influencing & communication skills
What we offer
* Hybrid working model
* Flexible working hours
* Ticket Restaurants
* Amazon product discount
* Free Parking
* Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
* Celebrations & Fun
If you don’t meet all the requirements, don’t worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram @affinitycareers to find out more about life at Affinity and hear stories from our team.
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