Brand and product marketing manager (centro)

Brand Pricing & Product Manager

Within the Italy National Sales Company - Brand Marketing Organization , the resource will be involved in the following main activities:

· Monthly action plans definition, with specific focus on promo, pricing and communication on all channels

Aumenti le sue possibilità di arrivare alla fase del colloquio leggendo la descrizione completa del lavoro e candidandosi tempestivamente.
· Market, industry and competitor analysis, including continuous benchmarking of competitor products, positioning and commercial activities
· Marketing plan definition for new launches (from ATL / Digital / BTL and Press)
· Product launches: marketing contract, pricing setting, discounts with trade off between margin target and market positioning pricing to reach targets
· HQ & local marketing project development and implementation
· Communication and media agencies management to drive and monitor strategy implementation, identifying opportunities and optimization areas
· Coordination of cross-functional teams, including Sales, Marketing and Dealer Network, xlwpduy to ensure seamless execution of projects and launches
· Monthly forecast setting for mix, channel mix, pricing, discounts, media & no media budget

Knowledge of Office tools, especially Excel
· English, at least B2 level
· Analysis
· 2/4 years expertise in product marketing role (automotive)