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Sales account & trade marketing (fmcg)

Pavia
Fler
Account manager
Pubblicato il 13 marzo
Descrizione

Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing beauty tech brand that wants to innovate the shaving and body-care industry and that loves to break today’s standards.


We are looking for a Sales Account & Trade Marketing to support and grow our key retail partnerships across the Italian market. This role combines commercial responsibility and trade marketing execution, contributing to both the expansion and high-quality management of our retail distribution.


You will work on key accounts across specialty, drugstore/pharmacy and perfumery channels, helping strengthen long-term partnerships while driving performance and brand visibility in-store.


This is a high-impact growth role for someone who enjoys blending negotiation, analytics, strategy and hands-on execution, and who is eager to take ownership early in their career.


Compiti

* Own and grow Fler’s key accounts in Italy, managing commercial performance, relationships with buyers and long-term partnership development. You will contribute to negotiations, annual agreements and business planning processes aligned with revenue, margin and visibility objectives.

* Drive strategic expansion within existing accounts, identifying opportunities for assortment growth, improved shelf positioning, secondary placements and increased promotional exposure, while ensuring profitability and brand consistency.

* Identify and onboard new retail partners, developing commercial proposals tailored to specialty, pharmacy/drugstore and perfumery channels. You will manage the onboarding process end-to-end, from negotiation to operational setup.

* Define and execute trade marketing strategies per account, including promotional calendars, visibility plans and in-store activation programs.

* Oversee in-store performance, coordinating materials, displays and promotional animations. Through regular store visits, you will monitor merchandising compliance, collect qualitative feedback and ensure strong brand representation at shelf.

* Monitor performance and support forecasting activities, analyzing sell-in and sell-out data, stock levels, rotation and promotional uplift. You will translate numbers into insights and contribute to structured monthly reporting and planning.

* Manage trade investments with an ROI-driven mindset, ensuring promotional activities and trade spend generate measurable impact and contribute to sustainable account growth.

* Coordinate field sales team, ensuring alignment on commercial priorities, in-store execution standards and performance targets across territories.


Requisiti

* 2+ years of experience in Sales and Trade Marketing support within FMCG, beauty or personal care

* Exposure to retail environments such as specialty, pharmacy/drugstore or perfumery

* Understanding of retail calendars, promotional mechanics and trade marketing levers

* Strong negotiation and interpersonal skills, with the ability to craft compelling pitches and analyze sales data effectively

* Structured, hands-on mindset with the ability to combine strategy and execution

* A proactive and collaborative approach – you love working with people and people love working with you

* An advocate and ambassador for Fler’s core values

* Fluent Italian and English writing and speaking skills

* Available in Milan at least 3 days per week


Vantaggi

Our philosophy is simple: we dream big, move fast and enhance each other’s talents. As a brand, we are only as strong as the people who surround us.



* You will directly shape Fler’s retail growth in Italy in a scaling phase that requires structure, ambition and ownership.

* You will manage strategic accounts with real autonomy and measurable impact.

* You will operate at the intersection of commercial strategy and brand building.

* You will join a fast-growing company where performance, accountability and collaboration truly matter.



Important information:



* Hybrid: 2⁄3 days per week in our Milan office (Romolo) + smart-working

* Fluent Italian & English required

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