PpExpires at: /ppRemote policy: Full remote /ph3WHO YOU'LL WORK WITH /h3pJoin a global company defined by innovation, collaboration, and professional growth. Our culture blends start-up energy with the maturity of a publicly listed business. We reward achievement and recognize the impact of our people. /ph3WHAT YOU'LL DO /h3h3Marketing Mix Profitability Allocation /h3pLead the strategic allocation of marketing budgets by applying data-driven methodologies to maximize return on investment (ROI) across channels. /ppUtilize advanced analytics, attribution modeling, and customer lifetime value (CLV) analysis to identify high-performing segments, optimize spend, and ensure resources are directed toward the most impactful campaigns and audiences. /ppChampion incrementality as the gold standard of marketing measurement—design and interpret experiments the true causal impact of marketing activities, ensuring budget decisions are based on what genuinely drives incremental growth. /ppContinuously monitor market trends, campaign performance, and evolving customer behaviors to inform real-time budget adjustments, balancing proven tactics with innovative and experimental initiatives. /ppCollaborate with cross-functional teams to align marketing investments with business objectives, leveraging insights to drive measurable growth, efficiency, and accountability in all marketing activities. /ppBuild robust forecasting models to predict sales trends, customer behaviour, and market dynamics, ensuring accuracy and adaptability. /ph3Customer Clustering and Segmentation /h3pApply advanced analytics techniques to segment our customer base, analyse behaviour and demographics, and uncover actionable patterns. /ph3Data Analysis and Reporting /h3pAnalyse complex datasets to extract insights, prepare clear reports, and present findings to senior management, highlighting key trends and opportunities. /ph3Process Improvement Mentoring /h3pContinuously improve data collection and analysis processes, implement best practices, and mentor junior analysts in analytics excellence. /ph3Main requirements /h3p5+ years’ experience in marketing analytics, customer analytics, or data science roles. /ppDeep expertise in marketing attribution, channel profitability analysis, and budget allocation modelling. /ppProven experience with multi-touch attribution, CLV modelling, CAC analysis, and incrementality measurement across digital channels. /ppStrong commercial awareness and a drive to use data for tangible business outcomes. /ppAdvanced skills in statistical and mathematical modelling, with hands‑on experience in marketing analytics platforms and tools. /ppAbility to manage large datasets (structured unstructured) with accuracy and speed. /ppExcellent communication and influencing skills, able to articulate complex analytics to senior managers and stakeholders. /ppExperience with leading technologies : GCP, Snowflake, Tableau, Vertex AI, Airflow, DBT, Fivetran, Hightouch, Twilio Segment. /ppRelentless curiosity, creative problem‑solving, and initiative. /ppProcess improvement and governance experience. /ppExcellent storyboarding and presentational skills. /ppCompetitive salary benefits /ppEnhanced annual leave plus 3 Wellbeing Days per year /ppPaid family leave (maternity, paternity, surrogacy adoption) /ppAgile working (plus a Working from Abroad Policy!) /ph3Support for your ongoing growth development /h3pInclusive people policies (sickness, menopause, compassionate and fertility leave) /ppA chance to give back to your local community with 5 paid volunteering days /ph3OUR BEHAVIOURS /h3pGrow others - We fundamentally believe that investing in growing others benefits everyone, whether it's helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team, together. /ppMaster it - We are obsessed with our area of expertise and enjoy developing our skills. We rarely take things at face value; we investigate, interrogate, and always look for ‘the why,’ and wherever possible, we use data to find the best solution. /ppCollaborate - We are in it together, for the tough stuff and the celebrations too. To achieve the best results, we need expertise from all areas of the organisation, and we wholeheartedly welcome diverse thinking. /ppAdapt - We work fluidly, adapting to new information and the evolving environment while staying committed to our goals. Innovation and experimentation fuel our projects and we’re never afraid to pivot. /ppDeliver - Our focus is always on the end result; we value outcomes over activity. We collaborate to deliver work at speed without dropping any of our other behaviours. /ppWe believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences. We lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role. If you don’t meet them all, please consider applying if you think you can still perform the role as described. /ppJ-18808-Ljbffr /p /p #J-18808-Ljbffr