We are delighted to be partnering with a world-leading luxury brand to appoint a Global Director of eCommerce & Digital Business, based at the company’s Milan headquarters. This is a senior leadership role with full global remit, responsible for defining and executing the digital commerce strategy across eCommerce and eConcessions. The Global Director will combine strategic vision with hands-on execution, overseeing market expansion, platform development, performance marketing, and customer experience. This is a career-defining opportunity for a commercially minded digital leader with deep operational expertise, strong financial acumen, and a proven track record in scaling digital businesses.
Strategy & Market Expansion
Define and implement the global eCommerce and eConcessions strategy, driving market entry, expansion, and go-to-market planning.
Conduct market research and analysis to assess demand, competitive landscapes, and regulatory environments.
Build a multi-year roadmap that balances long-term growth with short-term implementation.
Partner with senior leadership to ensure local adaptation while maintaining global alignment and omnichannel integration.
Commercial Leadership & P&L Ownership
Lead annual budgeting, forecasting, and performance tracking, ensuring all initiatives deliver strong ROI.
Develop pricing, promotional, and merchandising strategies to drive commercial performance.
Monitor and enhance key business metrics including CAC, LTV, ROAS, conversion, and retention.
Platform Development, UX & Operations
Oversee the development, launch, and scaling of eCommerce platforms across global markets.
Define and deliver the product roadmap, ensuring best-in-class UX/UI, personalisation, CRO, and seamless content-to-commerce integration.
Ensure operational excellence across inventory, fulfilment/3PL, payments, fraud prevention, and customer service.
Select, negotiate, and manage relationships with vendors and partners supporting digital infrastructure.
Performance Marketing, Insights & Team Leadership
Lead performance marketing strategy across SEM, SEO, paid media, CRM, loyalty, and affiliates.
Partner with creative and brand teams to ensure consistent digital storytelling and brand alignment.
Establish data-driven reporting frameworks, turning insights into actionable strategies for growth.
Build, lead, and inspire a high-performing, cross-functional digital team.
Act as the digital champion within the business, aligning executive stakeholders to eCommerce priorities.
10+ years of senior digital leadership experience, with proven success in eCommerce strategy, expansion, and P&L management.
~ Strong commercial and financial acumen, with a track record of scaling profitable global businesses.
~ Deep expertise with leading digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (GA4, BI), and marketing technology stacks.
~ Experience in performance marketing with a focus on acquisition, retention, and LTV optimisation.
~ Entrepreneurial mindset with agility to operate in fast-paced, complex markets.
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