Job Description
Develop and manage a complete marketing program for the successful introduction, marketing and sales of brand in scope.
Collaborate with all departments to ensure an effective alignment on information, solutions co-creation and identification of current and future business opportunities.
Review and analyze sales trends to monitor a continued overall profitable growth and marketing position as well as timely identify possible areas of improvement.
Inform and keep informed organization on vital activities that affect objectives and goals of division.
Responsible for planning and executing the marketing plan within the approved operating expenses level.
Ensure good accuracy for the Demand Plan.
* Develop and implement local marketing plan strategies and tactics according to the Global Brand Plan:
* Liaise with Global team and contribute to develop the launch and marketing strategy and tactical plan of assigned product(s)
* Sharpen and adapt the local commercialization strategy and tactics based on customer insights and market/competitors perspectives and ensure key information are included into global strategy development.
* Lead the Brand cross-functional team (BOOST) to identify new business opportunities, insights, solutions to implement
* Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication, in compliance with the Italian law.
* In coordination with NSM and KAMs prepare the Account Plans and support their implementation.
* Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance
* Lead involvement in National Congresses, local events and initiatives, working to support the Sales team
* Build network with stakeholders in collaboration with Commercial team, Medical, Patient Access & CE&C team to manage customer relationships on a Country scale
* May act as MRP owner
* Ensure Local training for Sales Force together with Medical Team & other functions.
* Act in the role in accordance with SOBI Policies, SOPs and in compliance with the Italian Law
* Secure the alignment of the Demand plans for assigned product(s) in the MKT with a high adherence on the accuracy requirement.
* Secure the alignment of the A&P budget spending according to the phasing finance in the plan
Qualifications
* University degree level education – medical/science based
* Recent haematology/Rare disease/nephrology experience in a marketing role for a minimum of 3 years
* Brand management experience minimum 3 years
* Strong cross-cultural leadership, effective communication and team working skills
* Multi-stakeholder project management and leadership experience, delivering results on time and within budget
* Flexibility, ability to manage change and operate in an environment of uncertainty
* Demonstrable customer relationship management experience
* Life cycle management
Additional Information
Skills/Knowledge/Languages
Required:
* Fluency in written and spoken English
* Additional European language skills is an advantage
* Proficient IT skills in PowerPoint, Excel and Word
* Adept in using MS Teams
Personal Attributes
Required:
* Cross cultural awareness, effective communication and team working skills, good interpersonal and social skills
* Flexibile/agile with an ability to manage change, operate in an environment of ambiguity and be soultion-focused
* Indirect leadership capabilities, ability to influence, motivate and delegate without a direct leadership mandate
* Project management experience
* Excellent planning, organising and coordination skills
* Demonstrate, embrace and align with the company’s values (Care, Ownership, Ambition, Urgency and Partnership)
* Ability to control and flourish in an environment of ambiguity, uncertainty and stressful situations
* Solid strategic and business acumen.
* Significant track record of demonstrated personal leadership with ability to influence, lead and get the job done without line authority and in all conditions
* Cross cultural working appreciation and experience
* Knowledgeable in medical and technical aspects
* Autonomy, entrepreneurship attitude, and proactivity.
* Solution-oriented and pragmatic attitude
* Effective communication and team working skills
* Personal transparency, candour and full integrity
Desired:
Ability to see the big picture