Sales Manager - Crane Location: Italy (Nationwide) Reporting to: Area Sales Manager Company Introduction We are a leading international manufacturer of construction machinery, providing high-quality, innovative solutions to customers worldwide. Our product portfolio includes excavators, wheel loaders, aerial work platforms, tractors, and other machinery for construction, agriculture, and industrial applications. With decades of experience, we combine cutting-edge technology, excellent customer service, and a strong dealer network to support our customers' productivity and business growth. Joining our team means being part of a global organization that values professionalism, innovation, and career development. Key Responsibilities Conduct regular visits to customers, ensuring strong market coverage across Italy. Create, manage, and update customer data in the CRM/database system. Develop public relations and maintain reliable long-term relationships with key customers. Identify new business opportunities and follow up on inquiries and orders. Collect project information to support sales activities and analyze competitor data to adjust strategies. Participate in the development and implementation of regional sales plans to achieve sales targets. Lead or support commercial negotiations for key crane projects to secure regional business objectives. Support financing processes and follow up on