Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
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Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day !
Support the management of all Digital Marketing investments, Media Spending and Channel Performance in order to maximize effectiveness and return on investment from an omnichannel perspective, with a particular focus on the growth of, reporting to the Digital Marketing Manager.
Media Channels Performance
Support the management and implementation of the digital advertising budget, in collaboration with selected agencies, in line with marketing and commercial strategies.
Support the management and implementation of the digital budget supporting the website (Google, Paid Social, Display, CTV, paid press) to maximize traffic, conversion, and return on investment.
Collaborate with external agencies (creation/adaptation of marketing campaign content, event management, advertising budget management, etc.).
Manage all PPC-related activities, including ad copy creation and keyword strategy.
Identify and manage collaborations with local agencies to optimize allocation and implementation of digital and advertising investments across all selected channels.
Optimize investments and returns in paid social and social advertising.
Prepare and implement campaigns in collaboration with the eCommerce commercial team, with regular analysis using key metrics, analytics and KPIs to measure investment effectiveness and identify improvement opportunities.
Work closely with the Digital Business commercial team to define strategies, plans and actions in the digital area.
SEO
Define and implement SEO improvement actions across all channels (website, social, video) in collaboration with the Digital team and digital agencies, following market best practices.
Manage and adapt content for the Italian market to ensure optimal execution of SEO strategies.
Measure organic traffic growth results and SEO-specific KPIs.
Minimum 3 years of experience, preferably in Premium Digital environments (Beauty and Fashion sectors are a plus).
Knowledge of digital media planning and media buying processes.
Experience in the day-to-day management of digital agencies.
Experience in optimizing digital strategies and campaigns across multiple areas:
Search, Remarketing, Paid Social, Programmatic, CRM, SEO, Google Shopping Ads, Display, and CTV.
Strong proficiency in Google Analytics 360 and similar analytical tools, with the ability to extract insights and define action plans.
Fluent English, both written and spoken. xjrgpwk
Training : We support everyone's professional growth and believe in lifelong learning;
Smart working : 6 days per month of smart working
Creative – We foster creativity & excellence to create value for our brands and business.
Courageous - We are agile, entrepreneurial & we own our future