CRIF, a prestigious and innovative international group specialising in information solutions, decision-making models, outsourcing, software and consulting services to support banks, financial companies, insurance companies, utilities and businesses.
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We are looking for a Senior Product Marketing Manager to design and orchestrate the global Go-To-Market strategy for our comprehensive Credit Lifecycle Platform.
Rather than managing isolated products, you will own the positioning of a unified ecosystem and its specialized industry verticals.
The role represents a strategic junction between Product, Sales, Marketing and Corporate Stakeholders, with the objective of managing the transition from a fragmented and granular legacy product portfolio to a new, integrated value proposition based on vertical solution domains
Main responsibilities:
The Product Marketing Manager will have direct responsibility for defining and coordinating the following activities:
Go-To-Market for New Solutions
* Definition of the global Go-To-Market strategy for new software solutions;
* Alignment between product roadmap, commercial readiness and market messaging;
* Coordination ofcommercial launches in collaboration with Product and Sales.
Customer Migration and Legacy Management
* Definition of the customer migration plan from legacy products to new solutions;
* Planning and governance of legacy product sunset activities;
* Coordination ofrelated impacts: contractual, legal, customer communication.
Pre-Sales Enablement and Materials
* Definition and coordination of pre-sales materials (value proposition, pitch decks, positioning, storytelling);
* Ensuring message consistency across all solution verticals;
* Ongoing enablement and support of the global sales organization.
Alignment and Governance
* Continuous collaboration with the Heads of vertical solution domains.
* Validation of strategies and execution plans with the Head of Solution Offering and other; relevant stakeholders;
* Coordination of external suppliers supporting marketing campaigns and initiatives;
Requirements:
* Proven experience in Product Marketing / Go-To-Market for B2B software solutions;
* Strong knowledge of the banking, lending, and credit lifecycle domain;
* Ideal background from: banking software vendors, consulting firms with strong exposure to GTM initiatives;
* Demonstrated ability to operate with senior stakeholders in complex, matrix organizations. xjrgpwk
Place of work: Bologna with the possibility of working in smart working
We offer a safe and inclusive environment where colleagues are encouraged to think outside the box. CRIF is committed to creating a diverse, inclusive work environment and promoting equal opportunities throughout the employee life cycle. We aim to attract and retain the best people and embracing gender, age, culture, religion and disability diversity