Senior Performance Marketing Manager (B2C)
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On-site – Lido di Camaiore (LU)
Italia Gas e Luce a fast-growing B2C energy company with American ownership, focused on measurable growth and customer acquisition.
We are now looking for a Senior Performance Marketing Manager to take full ownership of our digital acquisition and conversion strategy and directly contribute to revenue growth.
This is an on-site role with direct interaction with the American owners and the Italian marketing and sales team.
Your mission is to drive growth through performance marketing. You will be responsible for generating high-quality leads, improving conversion rates, and turning marketing investment into measurable sales results. Own and drive lead generation and lead conversion across digital channels.
Manage campaigns in-house (no external agencies) on platforms such as Google Ads, Meta, and other performance channels using Google Analytics (GA4), Google Tag Manager, and SEO tools.
Develop and execute B2C performance marketing strategies to increase customer acquisition, sales, and market share .
Continuously test and optimize campaigns, landing pages, and funnels (A/B testing mindset).
Monitor competitors, market trends, and customer behavior to identify growth opportunities.
Work closely with the sales team to ensure marketing efforts directly support commercial objectives and lead quality.
Track and analyze performance metrics (leads, conversion rates, ROI) and translate data into actionable insights. xivgfpx
Full-time employee contract .
Apply now and help us scale smarter and faster.