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Fap region brand manager

Alba
Ferrero International S.A.
Brand manager
Pubblicato il Pubblicato 5h fa
Descrizione

Ph3bMain Responsibilities: /b /h3 ul liSupport the development and deployment of regional brand strategies aligned with global positioning /li liContribute to mid‑term growth strategies and annual planning for priority markets /li liPartner with Area and Cluster teams to translate strategic intent into executable plans, work on the topline and PL recommendations to fuel growth ambitions /li liSafeguard brand consistency across all regional assets in line with global brand governance /li liAnalyse brand performance (sell‑in, sell‑out, market share, distribution, AP ROI) and translate insights into actions /li liOwn and manage regional KPI dashboards, highlighting risks, opportunities, and corrective actions /li liLead SKU‑level portfolio analysis to support range optimization, prioritization of launches and production allocation across the region /li liContribute to the regional NPD roadmap and business case development through market sizing and scenario analysis /li liTrack NPD performance against agreed KPIs and recommend optimisation actions, enable Cluster teams with guidance for local NPD roll‑outs /li liEnsure the development of regional omni‑channel campaigns (digital, POSM, institutional communication) /li liCoordinate with creative, digital, and media agencies from briefing to evaluation /li liManage asset approvals and ensure timely delivery to markets /li liConsolidate post‑campaign evaluations and test‑and‑learn insights /li liWork closely with relevant internal teams and external agencies /li liAct as a trusted partner to Cluster marketing teams, sharing best practices and tools /li liReview and monitor regional marketing budgets, track brand PL performance in collaboration with Finance /li liEnsure budget compliance and support corrective actions when required /li /ul h3bAbout You: /b /h3 ul liUniversity degree in Marketing, Business, or a related field /li liRelevant experience in brand marketing, preferably within FMCG /li liStrong experience in brand strategy, portfolio management, and campaign development /li liStrong understanding of brand management principles and marketing frameworks /li liProven exposure to regional or multi‑market roles, ideally within Asia /li liExperience working in matrix and cross‑cultural environments /li liAbility to influence and collaborate across functions and seniority levels /li liCommercial mindset with comfort navigating ambiguity and complexity /li liSolid analytical skills with experience interpreting market research and performance data /li liExcellent project management and organizational skills, strong communication and presentation skills /li liMS Office advanced skills, experience with SAP is highly regarded /li /ul pCareers with caring built in - discover our benefits here. /p h3bAbout Ferrero: /b /h3 pFerrero began its journey in the small town of bAlba in Piedmont, Italy, in 1946. /b Today, it is one of the world’s largest sweet‑packed food companies, with many biconic brands /b sold in countries all over the world. Find out more about Ferrero at ferrero.com. /p h3bDEI at Ferrero: /b /h3 pFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding. /p /p #J-18808-Ljbffr

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