Operating as a Copywriter & Digital Media Specialist at Exa Futures, you can expect to:
* Lead activities related to Digital Media communication for Key Clients and our organization.
* Contribute to developing the best communication plan for each client project.
* Define key social media KPIs, track them, measure campaign success, and report to stakeholders.
* Manage and oversee digital media content.
* Stay updated on social media best practices and technologies.
* Utilize digital media marketing tools.
* Manage and grow communities to 3M-5M followers.
* Monitor SEO and user engagement, and suggest content optimizations.
* Develop and maintain relationships with Key Clients.
* Report directly to the CEO, impacting company operations and business.
* Ensure synergy between Social Media Management and other services like Online Advertising, PR, SEO, content development, and analytics.
* Collaborate with colleagues in the Digital Agency and Product teams.
* Lead or support partnership scouting, negotiation, and management with professionals, publishers, and influencers.
Qualifications
* Fluent in Italian and proficient in English; a third language is a plus.
* At least 2-3 years of experience as a Copywriter & Digital Media Specialist.
* Strong knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube, X(Twitter), LinkedIn, and other social media platforms.
* Experience in running marketing campaigns aimed at brand awareness, community growth, and conversions.
* Understanding of SEO and web traffic metrics.
* Experience with audience and buyer persona research.
* Familiarity with web design and publishing is preferred.
* Knowledge of Google Analytics.
* Basic familiarity with Google Ads and Facebook Business Manager.
* Strong analytical skills with experience in data analysis and presentation via Excel.
* Team player with a positive attitude, able to work independently.
* Proactive, fast learner, detail-oriented, able to work under stress in a dynamic environment.
* Experience in planning, monitoring, and optimizing marketing campaigns at scale using digital media KPIs.
* Bachelor's Degree in Economics, Marketing, or related field with relevant industry experience.
* Account management experience is preferred.
* A proven track record of failure is acceptable; past successes are a plus.
Career Development: Opportunities for growth within the organization, as the Digital Media division has secured new clients recently.
Work Environment: Casual, flexible hours, remote work (50%), with regular team gatherings in Milan, Italy. We trust each other and are result-driven.
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