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Central marketing manager - brand

Porcari
Sofidel S.p.A.
Responsabile marketing
Pubblicato il Pubblicato 15h fa
Descrizione

Ph3Purpose /h3pTo manage the product specifications and packaging in line with the agreed product strategies and priorities, cooperating with the local countries of the assigned geographical area. /ph3Main Responsibilities /h3ulliProposes any product launch and line extension in the assigned countries, taking into consideration the Power Brands and Strategic Cells reports /liliGuarantees the approved Unique Selling Propositions and the Business Value Proposition of the assigned products are correctly deployed in every communication stream (Digital, packaging, local material…) /liliAnalyses the consumer and retail trends received from the local Category Management Dept. (market trends, competitors, consumers…) to feed the product innovation plans. /liliSupports the local Category Managers of the assigned countries about category insights in order to draft Trade Stories for clients. /liliAnalyses the consumer complaints reports and liaises with local Category Management Dept local Product Office Dept in order to monitor the corrective actions aimed at matching the quality standards /liliLiaises with the Group operating Process Dept to organise the agreed product trials and analyses the results in order to submit a final proposition to the Line Manager Marketing Sales Director Brand. /liliManages the packaging creation of the assigned products with the Graphic Designer and packaging agencies, under the lead of the Line Manager /liliLiaises with the local Category Management Dept to adapt the on-packaging communication to the local standards and laws. /liliSupports the Line Manager to build and deploy the Brand books. /liliDrafts the annual Marketing plan of the assigned countries, in collaboration with the Line Manager and the Marketing Sales Director. /liliSupports the local Category Management Dept implementing the agreed consumer marketing strategies and action plans /liliFacilitates the implementation of the editorial Plans in the assigned countries, curing the relationship between the Digital Marketing Sales department and the local Marketing Sales Dept /liliControls the orders and invoices of packaging agencies /liliRaises the Purchase Order and manages the administration flow of the media investments made in the assigned countries /li /ulh3Key Soft Skills /h3ulliCollaborative mindset, able to work across diverse EU cultures and align them with Italian HQ strategies /liliInnovation-driven, constantly challenging the status quo with new, scalable ideas /liliStrong project management skills, acting as a bridge between local market needs and HQ strategic direction /liliExcellence in planning and execution, balancing long-term vision with operational accuracy /liliCross-functional collaboration with local Marketing, Operations, and HQ teams /liliStrategic thinking with the ability to simplify complexity and identify winning paths /li /ulh3Requirements For The Application /h3ulliMaster’s degree in Economics, Business, or related fields /lili5+ years’ experience in top-tier Consumer Packaged Goods companies, ideally in non-food or household categories /liliProven success in product management and in leading complex product portfolios or innovation projects /liliInternational experience is a plus /liliFluent in English /li /ulh3What We Offer /h3ulliThe chance to work in an international Group and a concrete opportunity for professional growth /liliA dynamic environment based on teamwork /liliSofidel Language Learning Programme through innovative digital platform for you and one additional user, such as family member or friend. /li /ul /p #J-18808-Ljbffr

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