Ph3Experteer Overview /h3pIn this Senior Field Marketing Manager role, you will drive demand generation across the region to accelerate growth and expand market share. You’ll shape regional GTM programs, align with Sales, and manage marketing investments for impact. You’ll work with cross-functional teams to execute campaigns, events, and partner-led initiatives, adjusting tactics based on data insights. This position offers the chance to influence growth in key industries and priority accounts while collaborating with a global marketing organization. /ph3Retribuzione / Benefits /h3ulliDevelop and execute demand generation programs tailored to key industries and priority accounts in the region /liliCollaborate with account teams to create account-specific marketing plans /liliLead multi-channel campaigns (events, content, email, growth account marketing) targeting specified accounts /liliCoordinate with Sales to align Marketing and Sales, optimize lead management, and drive pipeline /liliUse data analytics to track ROI and optimize campaigns for impact and efficiency /liliIdentify key buying personas and target accounts, tailoring messaging and content /liliCollaborate with Partner Marketing, Digital Marketing, PR Comms, and Customer Marketing to integrate efforts /liliStay informed on industry trends, competition, and customer insights to discover growth opportunities /li /ulh3Responsabilità /h3ulliBachelor's degree in Marketing, Business Administration, or related area /lili4–6 years of experience in B2B marketing with a focus on demand generation /liliProven track record in demand generation and revenue growth in Financial Services /liliAccount Based Marketing experience /liliStrong leadership and cross-functional collaboration skills /liliAnalytical能力 with proficiency in marketing analytics tools and platforms /liliExcellent communication and stakeholder management skills /liliStrategic thinker able to translate market insights into actionable plans /liliSelf-motivated, results-oriented with a track record of exceeding targets /li /ulh3Requisiti fondamentali /h3ullihealth coverage /liliEAP with mental health support /liliretirement/pension planEmployee Stock Purchase Program (ESPP) /lilituition reimbursement /liliwellness dollars /li /ul /p #J-18808-Ljbffr