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Brand manager...

Milano
Carlsbergitalia
Brand manager
Pubblicato il 8 gennaio
Descrizione

PpAre you inspired by creativity, innovation, and a thirst for excellence? Are you excited about understanding consumers and bringing creative ideas to life? At Carlsberg Italy, we’re on the lookout for a new Brand Manager ready to support brand growth with energy and vision.If you thrive in a great, collaborative, and informal environment where fresh ideas are celebrated, and yes—if you’re a beer enthusiast—this could be the perfect opportunity for you!Read on, because you just might be the one we’re looking for! /ph3What you will do (key responsibilities) /h3pYou will be supporting the Senior Brand Manager responsible for our Local Brand Birrificio Angelo Poretti to ensure its profitable development. /pulliSupporting the Brand strategy, Equity and PL development /liliDevelop and implement solid brand plans (ATL, BTL activities) to support profitable growth for the company, and cooperate with Trade Marketing team to ensure execution in sales channels /liliDevelop and implement brand communication activation programs, promotions, sponsorships with relevant agencies partners; /liliSupport innovation initiatives for the brand, implement packaging development process with involved functions; /liliSupporting the brand planning process, linked to the overall business planning working closely with sales, finance, supply chain HQ, preparation of Regional meetings; /liliResponsible for analysis on sell in / out / consumer data financial information using Circana-IRI / Nielsen to monitor brand performance and extrapolate actionable insights for future development; /liliSupport the Brand Manager in the daily budgeting activities /li /ulh3What we are looking for /h3ulliYou are constantly looking for new opportunities, open and curious towards innovation and, at the same time, you have a solid analytical background that allows you to be consistent in decision‑making processes and to follow, improve or create processes and workflows with good project management skills. /liliYou have good interpersonal skills that support you work in a team and communicate effectively at different organizational levels, implementing active listening, oriented towards achieving the overall result. /liliTaste and knowledge of the beer product are a benefit. /liliYou have an MSc in Marketing Management or similar qualification. /liliExperience in a similar role : 3 / 4 years. /liliFluent in English and Italian /liliPreferably EU citizen /li /ulh3What you can expect /h3ulliYou will be part of a motivated team, fully focused on achieving results. /liliYou will be exposed to learning opportunities, formal and on the job, with the support of Managers and colleagues. /liliWe offer an informal work culture with enthusiastic colleagues. /liliWe are proud to work for a company with an innovative sustainability strategy – you will join the Together Towards Zero and Beyond journey! /liliWe work as a team locally and globally, we align ourselves to ensure full transparency of what we do, we take responsibility for our deliverables, we act at high speed and we prioritize. /li /ulpType of contract : /pplocal contract – permanent. /p /p #J-18808-Ljbffr

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