About the role If you’re someone who spends all their days in analytics identifying frictions and issues, you are the person for the job.
We are not looking for a performance marketing specialist or a software developer. This is a builder role for someone who learns through data, prototypes solutions, and improves the product weekly.
What You'll Do Use analytics tools (GA4, Looker, Hotjar, etc.) to identify UX issues, drop-offs, and opportunities Manage A/B testing to ensure new features are an improvement Segment users by touchpoint to shape our user interface Oversee UX, SEO, and data teams, keeping efforts focused on high-impact pages. Ensure proper header structure and SEO best practices on all new pages Create and maintain a clear, actionable roadmap based on input from leadership
Skills Proficiency in GA4 Proficiency in VWO (or similar A/B testing tools) Strong understanding of on-page SEO, Google Search Console & metadata optimization Proficient in translating data into actionable decisions Familiarity with design tools like Figma
Experience 3+ years managing e-commerce operations or teams 2+ years managing A/B testing 2+ years managing CRO initiatives 2+ years working with SEO and metadata optimization
What This Role Is Not Not a marketing role. Not a software developer role. Not a project manager who “tracks tasks”
Our Company We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning.