Location: Rome HQ (London office growing) | Flexible / hybrid for the right person.
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About the RoleCarpe Diem Tours is hiring a Marketing Manager to be the creative engine and day-to-day driver of our marketing function. You will partner closely with our external marketing agency (AAMP), who lead in carved-out areas of the funnel, and you will own everything else — including the bits that sit in-house: our OTAs and distribution, our website, and direct bookings. We run food tours, cooking classes, walking tours, and ticketed experiences across seven European cities — Rome, Florence, Barcelona, Lisbon, London, Madrid, and Budapest — with around 100,000 customers a year. We have built a strong brand and an established marketing engine. What we need now is someone with sharp creative instincts and real ownership energy to keep all of it moving, protect the brand, and find the angles that grow direct revenue.
Responsibilities
- Lift website performance through better content, CRO, and creative testing.
- Keep the Carpe Diem brand consistent and well-applied across every touchpoint.
- Set the creative bar across ads, OTA listings, social, email, and website.
- Take full ownership of the Carpe Diem Tours website — content, performance, CRO, UX, and the direct booking funnel.
- Work closely with our Technical Director (Alina) and her team to test, ship, and improve.
- Steward the brand: ensure tone, visual identity, and positioning are consistent across every channel and every sub‑brand (Tipsy Tour, Jack the Ripper Tour, Ghost Tour London, Rome With Chef).
- Lead and develop three direct reports: our Copywriter, our Social Media / Content Manager, and our Distribution Manager.
- Provide creative direction to our Distribution Manager so our listings on Viator, GetYourGuide, Airbnb Experiences, and others stand out and convert.
- Supp