Position SummaryThe Group Account Director is responsible for leading the planning teams of large corporate clients’ paid performance media activity in UM, making sure the agency’s team works effectively towards each business objectives, both internal and external.The Group Account Director is responsible for overseeing the full funnel channel strategy and delivery for the clients, also including paid search, programmatic, and paid social. The Group Account Director is accountable for the implementation of cross media execution and ensure seamless delivery of best practice and processes.The Group Account Director, with the support of the Head of Digital, will guide the Performance Media teams, including Client Leads, Media Managers, and Media Planners. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.ResponsabilitiesAccount Management:Develops, manages, and monitors client service delivery executionsOversees process development and execution managementAssures quality control of all media strategy, planning and implementationEnforces Best Practices in planning and partner selectionDevelops documentation for improving operational efficienciesSupports annual financial plans and human resources plansPerformance Media:Implements Planning Process for the client portfolio and holistic media planning across all offline and digital mediaCoordinates efforts across different digital media channels to drive optimized recommendationsContinuously evaluate and improve upon all digital media opportunitiesAttend to client meetings as needed, being the interface with executive level on client side during meetings and presentationsTeam Leadership Development:Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectivesDrives adoption of media planning and optimization best practices through example setting positive reinforcement and behavioral correctionConducts performance reviews and career path plans for direct reportsProvide training in cross media planning to directs reportsCross and Up Selling:Understands and explains the features and benefits of all UM and IPG products and servicesSupports UM’s Product Lead with cross selling of products and servicesSupports UM’s New Business Lead in new clients’ pitches, PR events and international occasionsRequirementsBachelor’s degree, concentration in business, marketing, or advertising preferred10+ years of account management experience in media or performance agencies5+ years of demonstrated success in managing and leading people5+ years of working with digital marketing specialists with desirable focus on platformsDemonstrated understanding of offline and online marketing principles (ROAS)Excellent knowledge of the of mathematics and statistics basic principlesExperience in working with Multi Touch Attribution and Econometric modelsHigh competency of MS Office, with strength on PowerPoint, ExcelProven knowledge of the Google platform (SA360, GA360, CM360)Proficiency business English and proven ability to manage conversationsAbout usA full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People. UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values: Courage: Our courage to take risks drives our ability to set new industry standards. Curiosity: Our relentless curiosity drives relentless innovation. Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do. Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live. Caring: We care about being a diverse agency where everyone feels motivated and supported. Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients. As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Dyson, Dr Martens, Ponti, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans .
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