1478 Generics [U.K.] Ltd. - At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted medicines regardless of geography or circumstance; Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and Partnership - Leveraging our collective expertise to connect people to products and services. Every day, we rise to the challenge to make a difference and here’s how the GIS Analytics and Automation Lead role will make an impact: - Key responsibilities for this role include: - Identify the tail brands in key markets - Segment the tail brands based on the opportunities and market circumstances & prioritize the segmented tail brands with their potential - Identify brands which require asset development for the local and regional tail brands & identify the most appropriate, effective and cost-effective support and communication plans, within each relevant product / product category and target audience. - Management and monitoring of all marketing KPIs, to include delivery of commercial action plans where necessary - Collaborate with CoE Tail team to identifing which content needs to be developed for local and regional tail brands and to tracking localization process with reviewing progress with both markets and brand managers - Collaborate with local affiliates in the translation of the tail brand campaign materials to the local language; identifying partners together with countries/regions and BD; defining with partner overall strategy to maximize sales via a commercial steering committee. Including marketing plan, SF allocation, marketing campaign & activities - Support Global Brand Lead with Budget and contract management - Maintain a strong relationship with all markets - Collaborate cross functionally with global brand lead, tail content team, and local markets - The minimum qualifications for this role are: - Minimum of a bachelor’s degree (or equivalent) in a life science, business, or marketing specialisation and a relevant Pharma experience (5 years) in Marketing. However, a combination of experience and/or education will be taken into consideration - Commercial acumen, business oriented - Able to manage several projects concurrently and able to prioritise and meet challenging deadlines - Effective verbal and written communication skills - Proficiency in speaking, comprehending, reading and writing English is required. - Must possess the following skills: positive behavior, resilience, open minded and innovative approach, creativity. - At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. - Viatris is an Equal Opportunity Employer.