Brand Marketing Manager | Opening Mama Shelter Lake Como (M/F/NB)
Full-timeJob-Category: MarketingJob Type: PermanentJob Schedule: Full-Time
MAMA? Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co‐founders of Club Méd), Mama Shelter is a creator of living spaces and a daily director.These are atypical places, where everyone feels at home, born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price.More than just rooms and restaurants, Mama Shelter is a dynamic vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy.Whatever your role, we're all here to make the customer experience as unforgettable as possible.Our mission: to bring little moments of happiness to people.Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience.Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.Mama is an inclusive company, and our ambition is to recruit and promote diverse talent. Our advertisements are gender‐neutral, so the masculine gender is used here to lighten the text.You must be fluent in Italian as well as English. Please send an English version of your CV.THE MISSIONReady to elevate Mama Shelter's brand to new heights? We're searching for a creative and proactive Marketing Manager to join our vibrant team and drive our marketing and PR efforts. If you're passionate about media relations, event planning, and supporting our F&B and sales teams, this 360 degree role is perfect for you.RESPONSIBILITIES
Develop the exposure of Mama Shelter brand.Create and update in‐house communication materials (posters, menus, flyers, collaterals, etc.).Track and analyse the impact of your marketing actions (social media performance, PR coverage, event results).Align with the central Brand team to ensure a consistent voice across the world.Define and roll out the social media strategy for the hotel and its outlets in the local market.Produce visual and editorial content for local social accounts (Instagram, TikTok, Facebook, etc.).Build and maintain relationships with local journalists, media, and content creators.Act as press officer, coordinating incoming requests and organising press events, press trips and photo shoots at the hotel.Plan, build and orchestrate an annual event calendar aligned with global activations and local trends.Collaborate with F&B teams and external partners to deliver memorable events.
CORE COMPETENCIES
You're the pro in tough situations: stay calm and make the right call when things get tricky.You're as real as it gets: integrity and professionalism are your middle names, and you always keep it honest.Transparency is your thing: your motives, methods, and goals are clear.You own your oops moments: mistakes happen – you own them, learn from them, and help the team avoid them next time.Business with a heart: you believe in doing things right, with honesty and fairness.You keep secrets safe: confidentiality is your superpower.
ADDITIONAL QUALITIES
You always follow through: when you commit, you deliver.Team player (and solo star): whether you're working with the squad or flying solo, you nail it.Your vibe is positive & approachable: you've got that energy that lifts the room for both your colleagues and guests.You know your people: you take the time to get to know your teammates and our guests. Relationships matter.You've got everyone's back: we're all in this together – one big family making magic happen.
We review your application in person and take the time to understand your background.We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm.Once you pass the phone interview, we'll arrange a remote meeting or a meeting at Mama to meet the team.We'll respond within two to three weeks at the latest, whether it's a yes or a no.#J-18808-Ljbffr