Product Marketing Manager – Europe (Italy, DACH, UK)
We are looking for a dynamic Product Marketing Manager to support our product marketing activities across Europe, with a primary focus on Italy, DACH, and the UK. This role will ensure that global product initiatives are effectively localized, adapted, and executed across European markets by leveraging local communication channels, marketing practices, and cultural nuances.
Key Responsibilities
* Localization of Global Initiatives: Adapt, translate, and tailor global product marketing campaigns and materials to the specific needs of each European country.
* Event Coordination: Plan, manage, and execute product-related events across Europe.
* Develop compelling product positioning, messaging, and go-to-market strategies for Europe.
* Conduct market and competitive analysis to inform product launches and campaigns.
* Translate complex product features into clear customer value propositions.
* Cross-Functional Collaboration: Work closely with local European marketing teams to ensure alignment and consistency; work within the Global Assets Unit and Europe Marketing teams; partner with sales teams, marketing colleagues, and product managers to define priorities, requirements, and budget allocations.
* ABM Collaboration: Support Account-Based Marketing (ABM) teams in various industries to ensure the right products are included in campaigns, events, and initiatives.
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