Experteer Overview In this role you drive brand growth and customer expansion by translating global strategies into local plans and executing data‑driven marketing across channels. You’ll lead a Marketing discipline within the sales market, collaborating with global teams to align on guidelines while tailoring for local impact. The role focuses on growing the customer base, traffic, and conversions, and ensuring efficient investment in media, PR, and content. You’ll develop and coach a high‑performing team to deliver world‑class customer experiences in a fast‑paced, global fashion group. Retribuzione / Benefits Lead brand growth and development in the sales market with local insights Create and execute customer, marketing, and communications plans aligned to global strategy Drive growth of customer base, sales and brand presence with data‑driven, omni‑channel tactics Improve key marketing KPIs (NCA, traffic, conversion rate) Align local Loyalty activations with global directives while maximizing efficiency and impact Allocate and follow up on marketing investments in media, PR & comms, content, and customer engagement Lead, coach and develop the marketing team to deliver excellent customer experiences Responsabilità Degree in Marketing, Communications, Business or related field Minimum 8-10 years of leadership experience in marketing, sales or customer functions Proven track record of customer‑centric results across brand, communications and media Strong experience with omni‑channel marketing approaches Requisiti fondamentali 25% Staff discount on all H&M; Group brands H&M; Incentive Program (HIP) Buoni pasto Supplementary Health Coverage Optional private pension plan Anniversary gifts at 5/10/15/20 years #J-18808-Ljbffr