PbOur belief : /b /pulliAt SOLPLANET, we are driven by a simple idea : solar for everybody /liliWe strive to create the best possible experience for distributors, installers and end users /liliThat´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly /li /ulpbWho We Are : /b /pliPrivate equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions. /liliAISWEI has more than 15 years of expertise in RD and manufacturing, with a strong technology heritage from both Germany and China /liliWith 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwide /liliAISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider /liliOur team passionately believe that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day /lipuTitle : /u PR and Utility Marketing Manager /ppuIndustry : /u Photovoltaic, Solar Inverter, EV Charger /ppuPrimary Location : /u European Country, preferably in CET + / -1 /ppuEmployment Type : /u Full-time /ppbOverview and purpose of the role – How you will help us : /b /ppThe PR and Utility Marketing Manager is a key strategic role that combines the responsibilities of managing public relations and driving marketing efforts within the utility segment. On the PR side, this role is responsible for developing and executing the company’s PR strategy to increase brand awareness, enhance brand reputation, and foster media relationships. The manager will be in charge of creating and nurturing a media network, securing speaking opportunities, and managing award submissions to ensure the company’s visibility and recognition in the industry. /ppSimultaneously, this position will support our expansion into the utility sector by driving marketing efforts specifically targeted at EPCs (Engineering, Procurement, and Construction companies) and investors. The PR and Utility Marketing Manager will work closely with local marketeers to enhance market penetration, build strong relationships in the utility space, and raise awareness of our solar solutions. This dual focus allows the role to leverage PR initiatives to facilitate entry and growth within the utility market, while ensuring consistent and effective communication across all business segments. /ppThis position belongs to Central Solplanet Marketing team and thus has a global scope and coordinating function. This role reports to the Solplanet Marketing Director. /ppKey responsibilities /ppbPR Strategy Implementation /b /pliDevelop and execute the overall PR strategy to enhance brand visibility and strengthen the company’s reputation in the industry. /liliCreate and manage media relations, establishing and nurturing a network of journalists, influencers, and key industry contacts. /liliIncrease organic brand reach through PR campaigns, press releases, and media engagements. /liliManage brand reputation, handling any crisis communications or issues that could impact the company’s public image. /liliCoordinate speaking opportunities at industry events, conferences, and forums, elevating the company’s presence and thought leadership. /liliCollaborate with customers on joint PR activities, leveraging the partnership and showcasing joint achievements. /liliManage award submissions, identifying relevant industry awards and coordinating entries to highlight the company’s achievements and innovations. /liliLead the creation of advertorials and their media placement, aligning with strategic priorities in different countries to maximize reach among target audiences and ensure a strong return on investment. /liliSupport and collaborate with local marketeers in the creation and implementation of local PR strategies, ensuring alignment with the company’s global PR framework. This includes assisting in establishing and nurturing local media networks to enhance regional PR efforts and maximize brand visibility. /lipbUtility Marketing Management /b /pliSupport market penetration in the utility segment, driving brand awareness and positioning of the company’s solar solutions among EPCs, investors, and other stakeholders. /liliDevelop marketing campaigns tailored to the utility sector to attract EPCs and investors, ensuring effective messaging and strategic targeting. /liliAssist in the creation of marketing materials such as case studies, presentations, and white papers tailored to the utility market and EPC audience. /liliAnalyze market trends and customer insights to refine strategies and ensure the company remains competitive in the utility sector. /liliManage and coordinate marketing activities within the utility segment, ensuring alignment with overall business goals and objectives. /lipbCross-functional Collaboration and Support /b /pliCollaborate with internal teams (sales, product development, and customer support) to align PR and marketing efforts with broader business strategies. /liliSupport the development of a cohesive communication plan that integrates PR and marketing efforts to drive long-term brand recognition and market share in the utility sector. /liliAssist in the planning and execution of local and global marketing initiatives, ensuring all campaigns are tailored to meet the needs of the utility sector while aligning with the company’s broader objectives. /lipKey stakeholders /ppbThis role will closely collaborate with : /b /pliHQs Marketing Team : Ensure alignment of messages across all global PR initiatives based on global corporate brand and PR strategy. /liliSolplanet Central Marketing Team : alignment for cohesion between content marketing, performance marketing, and PR based on brand strategy and roadmap. and product launch roadmap. /liliContent Marketing Team : Coordinate the consideration of PR activities in the content calendar for wider reach leveraging own channels. /liliLocal Marketeers : Provide support and guidance for localized PR strategies. /liliUtility Sales and Technical Team : liaise with the global Utilities team to ensure that sales and marketing efforts are aligned, addressing successful market penetration and follow-up on leads. /lipbRequired qualifications /b /pliBachelor’s degree (Master’s degree optional but a plus) in Marketing, Public Relations, Communications, Business, or a related field. /liliMinimum of 5+ years of professional experience in public relations and marketing with a strong focus on B2B PR and communications. /liliExperience in utility or energy-related marketing (preferred but not mandatory). /liliInterested in Corporate Social Responsibility (previous experience optional but highly welcome). /liliExcellent written and verbal communication skills, with experience in content creation (e.g. writing press releases, speeches, articles, etc.). /liliProficiency in PR tools and platforms (e.g., media monitoring tools, press release distribution platforms). /liliStrong understanding of social media channels and their role in PR strategy to leverage them effectively. /liliExperience with crisis communications and managing brand reputation. /liliStrategic thinking and project management skills : ability to plan and execute long-term PR strategies, while also managing day-to-day operations. /liliData-driven mindset with the ability to assess the effectiveness of PR campaigns using quantitative data (e.g., reach, impressions, engagement). Strong analytical skills with the ability to interpret data and transform insights into actionable strategies. /liliExperience managing cross-functional teams and collaborating in a local, regional, and global environment. /liliFluency in English and at least one additional European language (mother tongue level). /lipbCompetencies /b /pliProactive and results-oriented, with the ability to take initiative and drive projects forward. /liliStrong networking and relationship-building abilities : building and maintaining media relationships, setting up a strong network with local and global media. /liliCreativity and Innovation : Skilled at generating new ideas and identifying opportunities for fresh and engaging PR activities that reach and engage audiences and stand out in a competitive landscape. /liliProject Management : Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively. /liliCommunication and Storytelling : Excellent communication skills to craft compelling messages across various channels and audiences. /liliCollaboration, Cross-Cultural and Cross-Functional Teamwork : Ability to work effectively with teams across departments, countries, and cultures and in different languages. /liliAttention to Detail : Ensures accuracy and consistency of messages based on target audiences across channels and countries. /liliAdaptability : Thrives in a dynamic environment, with the ability to pivot strategies based on emerging opportunities, challenges, and changing priorities. /liliLeadership and Influence : Inspires and guides local marketing teams, fostering alignment and engagement across regions. /liliProblem-Solving Skills : Proactively identifies challenges and implements effective solutions based on contingency plans. /liliHigh level of integrity and ethical standards : given the responsibility of managing brand reputation, maintaining high ethical standards is essential. /lipbWhat we offer : /b /pliAn International Team Environment : Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit. /liliOwnership and Impact : Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint. /liliFlexible Work Setup : Depending on your location, benefit from a hybrid or fully remote work environment that supports a healthy work-life balance. /liliValue-Driven Culture : Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership. /liliA Multi-Cultural Workplace : Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience. /liliProfessional Growth Opportunities : Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development. /liliBe Part of a Growing Industry : Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry. /lipbWe look forward to hearing from you! /b /ppBy submitting your application, you declare your agreement to saving your application data at Aiswei B.V, and that such data may be used for internal purposes in the context of the upcoming application process. If there is no employment, the data will be deleted after six months. The application data are treated confidentially in accordance with the provisions of the Federal Data Protection Act and are not passed on to third parties. You can revoke your consent at any time, either by email or in writing by mail. /ppJ-18808-Ljbffr /p #J-18808-Ljbffr