What you’ll do:
The Field Product Marketing Manager drives the local product portfolio’s life cycle in close collaboration with the Business Unit relevant product managers and the local Sales team. Responsible for the business management of the selected local product portfolio, but it may assume cross-country responsibilities as well. The go-to person and the expert in their product portfolio in the supported local sales organization(s), and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging.
Product Life Cycle Management on the Local Market:
* Conduct market gap and product fit analysis to select products fitting the particular market needs.
* Define price positioning on the local market. Ensure product margins and profitability for the relevant portfolio.
* Define the relevant service offer for the supported products together with sales and service team.
* Contribute to New Product Marketing Customer Requirements.
* Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.
* Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities.
* Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
* Own End of Life process for their portfolio in their geography.
* Input into product local sales strategy and contribute to its execution with the sales team and partners.
* Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales.
* Represent Eaton in local standards committee and norm groups related to the focus products.
* Coordinate certification of localized products and solutions with local test labs and authorities.
Market Insights:
* Collect and provide local geography Voice of Customer (VoC) and regulatory insights to Product Line Product Managers in the relevant Business Unit(s) to support specifications and business cases for new product development and adjustments of the existing portfolio.
* Run specific solicited VoC campaigns for future Level 1 or 2 New Product Development.
* Provide input on competitive local analysis of supported product ranges, including offer, product details, pricing, and other local competition market intelligence.
Marketing Campaigns:
* Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.
* Provide educated insights to field segment demand generation team to possibly localize or alter the segment campaign (e.g. for a local hero product).
Sales and Partner Enablement:
* Ensure adapted and relevant sales enablement content materials are developed, validate and apply any localization if/as needed (trainings, support material).
* Deliver Value Sales trainings to sales teams and partners (commercial persona) related to their own product portfolio.
* Deliver deeper technical trainings to technical personas at partners and customers related to the product portfolio.
Strategy Development and Execution:
* Input product-focused insights for local geography segment Playing to Win including prework and workshop contribution.
Brand Awareness:
* Be the Eaton spokesperson during events and PR opportunities as a local product portfolio expert.
Qualifications:
Bachelor´s degree in technical studies or/and marketing
Skills:
* 5+ years of experience in marketing/technical role in the Life Safety Industry (Fire Alarms, Emergency Lighting), which should have allowed to develop an excellent understanding of the Italian & Iberian market, channels and the related competitive landscape
* Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing
* Advanced knowledge of Electrical products and Fundamentals of electricity (advanced knowledge in EN standards as well as Life Safety Codes is an advantage)
* At ease to collect and analyze Voice of Customer (VoC) and regulatory insights.
* Marketing skills: understanding of demand generation campaigns, digital marketing
* Preferably Italian speaking, and fluent in English
* Experience in working with cross functional teams in a dynamic environment
* Experience of working within a matrix organization
* Translation of technical features into commercial messaging
* Experience in working in a comparable marketing / product management role
* Relevant industry/sector experience
* Communication: excellent verbal and written communication skills
* Strong presentation skills with the ability to be persuasive in front of own sales people, customers, partners, industry influencers, competitors, policymakers
* Self-starter, energetic with great collaboration skills in a matrix environment
* Team player across geographies, product lines and functions
* Analytical Thinking
* Passionate about customers and understanding how to solve their challenges
* Be flexible on working arrangements – willingness to travel (up to 40%) within the geographical scope frequently, EMEA infrequently
* Valid driving license
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