Your new company
Our client is a leading italian company in the ITC sector. We are seeking an International Product Marketing Manager to join our team.
You new role
The main objective of the role will be the definition and the execution of the go-to-market strategy for the launch the client's products in Europe.
The International Product Marketing Manager will analyze deeply the market, the competition, the target ; will define the value proposition and the marketing plan; will be strongly focused on measuring the marketing kpi in order to optimize the ROI.
The candidate will work closely with a cross-functional team (product manager, frontend and backend developers, designers, support and compliance departments, etc).
Responsabilities:
Market and competitive scenario analysis
Target (personas and archetypes) analysis through quantitative and qualitative research methods
Adaptation of the marketing strategy (value proposition, key selling points, messages, tone of voice. Etc.) for the international market
Briefs creation for creative concept requests (visuals for display campaigns, radio spots, TV spots, etc.)
Content strategy definition (editorial plan)
Customer journey analysis and optimization (site, cart, service communications, reserved areas, panels, etc.)
Promotion methods and sales channels definition
Up-selling and cross-selling strategies definition
Media plan development
Suppliers contacts management
Digital advertising campaigns management
Traffic and conversion analysis
ADV-Budget distribution
ROI optimization
Identification of new revenue opportunities
Requirements:
Bachelor’s degree in marketing, communications or related field
At least 10 years' experience as marketing manager or similar role
Fluent English speaker
Experience with international product launches and integrated marketing campaigns
Excellent communication and writing skills
Strong time management and organizational abilities
Solid computer skills, including MS Office
Google analytics and Google Ads
What to do now
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