· Experience in retail and omnichannel marketing, preferably in structured multichannel organizations (both online and offline) with a large network of franchised stores.· Proficiency in CRM, marketing automation, and loyalty programs.· Familiarity with analytics tools, CRM systems, digital and e-commerce platforms, and the ability to analyze marketing and commercial KPIs (store traffic, conversion, average ticket, sell-out, campaign ROI, etc.).· Understanding of customer experience principles and the omnichannel journey.· Strategic and results-driven mindset with strong execution skills, data orientation, and a proactive approach to innovation, change, and problem-solving.· Strong communication, storytelling, and presentation skills, able to convey ideas clearly and inspire teams.· At least 5–8 years of experience in marketing roles with a focus on retail and omnichannel.· Proficiency in English and Italian.· Supplemental Health Insurance.
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