Job Title
Marketing Manager
Location
Rome, Italy (on-site when required)
Company
Jameel Motors Italy – Global mobility division of Abdul Latif Jameel, launching ZEEKR brand.
Job Summary
Lead ZEEKR’s marketing strategy in Italy, driving brand awareness, customer acquisition, and retail and online sales growth.
Key Responsibilities
- Develop and execute the annual marketing plan and manage the budget with a strong results‑driven approach.
- Ensure consistent brand positioning and local adaptation of global campaigns.
- Lead digital marketing and performance activities (lead generation, conversion optimization).
- Oversee CRM strategy and customer lifecycle and experience programs.
- Drive retail marketing, events, launches, and high‑impact brand activations.
- Build and manage strategic partnerships with premium brands, media, and industry stakeholders.
- Support the retail network and manage local events, launches, and activations.
- Coordinate with PR function, agencies, and external partners.
- Monitor KPIs and optimize activities to improve ROI and customer acquisition.
Requirements
- Degree in Marketing, Business Administration, or related field (MBA is a plus).
- 6–10 years of experience, preferably in automotive or premium/luxury sectors.
- Strong digital marketing expertise and data‑driven mindset.
- Proven experience in brand activations, partnerships, and performance‑oriented marketing.
- Strategic thinking combined with a hands‑on, execution‑oriented approach.
What We Offer
- Opportunity to shape a premium EV brand in a fast‑growing automotive company.
- International exposure with close collaboration with HQ and global teams.
- Competitive compensation package and career development opportunities.
