Support in defining go-to-market validation and monetization of Futurely’s product initiatives. The role ensures that new streams (add-ons, positioning shifts, lifecycle experiments, service-to-product transitions) are commercially tested, structured, and scalable before full product investment, with a particular focus on enabling Futurely’s B2B2C model — where companies provide access to core services and end users can purchase premium add-ons that increase user lifetime value. This position bridges Product and Sales: strong go-to-market exposure combined with enough product knowledge to support PMs in translating validated insights into structured, revenue‑generating offers. What You’ll Own Product Monetization You will design and execute validation experiments such as smoke tests, wishlist campaigns, and pilot offers, particularly focused on testing premium add‑ons and freemium‑style upgrades for end users within existing B2B clients. You will define pricing and packaging hypotheses, test willingness to pay before development starts, and collaborate directly with Sales to validate positioning and messaging in live deals. The objective is to ensure that new initiatives are commercially grounded before product investment scales. You will identify monetizable services within existing operations and structure manual‑first pilots together with Account Managers. You will define clear stop/go criteria before feature development and support margin‑driven decision making. The goal is to transform operational effort into scalable, revenue‑aligned offers. You will refine and test product value propositions, evaluate bundle vs standalone strategies, and capture feedback from Sales and clients. This includes translating insights into clear commercial narratives that support renewals and expansion. Lifecycle & Reactivation Experiments You will design adoption and reactivation experiments, structure funnel logic, write experiment‑level copy when needed, and define KP...