Senior Sales Engineer / Sales ManagerOff-Highway & Heavy Equipment | Italy
About the RoleOur client is a global, technology-driven industrial sensor manufacturer expanding its footprint in Europe. They are looking to hire a Senior Sales Engineer / Sales Manager to lead and grow business across the European off-highway market.This role combines technical sales, customer consulting, and strategic business development, working closely with in-house R&D and manufacturing teams to deliver customized sensor solutions to leading OEMs in construction, agricultural, and specialty vehicles.You will act as the primary technical and commercial interface for customers and play a key role in shaping the long-term European market strategy.
Target IndustriesOff-Highway VehiclesConstruction MachineryAgricultural MachineryHeavy Industrial EquipmentIndustrial Sensors and Electronic Components
Key ResponsibilitiesDevelop and grow business across the European off-highway marketBuild and manage relationships with OEMs, Tier-1 suppliers, and key industrial customersAct as a technical consultant, understanding customer applications and translating requirements into tailored sensor solutionsOwn the full sales cycle, from opportunity development through negotiation and closingCollaborate closely with R&D and manufacturing on customization, validation, and rapid prototypingIdentify new market opportunities, applications, and strategic accountsRepresent the company at customer sites, industry events, and trade fairsContribute to European market strategy, pricing, and long-term growth planning
Non-Negotiable RequirementsDegree in Engineering (Mechanical, Electrical, Automotive, or similar)Proven experience in technical sales or business developmentExperience selling sensors, electronic components, or technical systemsStrong understanding of the European off-highway market, including construction and agricultural machineryAbility to act as a trusted technical advisor and primary customer interfaceExperience managing complex, consultative sales cyclesExcellent English communication and presentation skillsWillingness to travel regularly within Europe and occasionally internationallyIndependent, results-driven working style with strong customer focus
Desirable ExperienceFluency in Italian ( Native level)Existing network within the European off-highway or heavy equipment industryExperience working closely with R&D and manufacturing teamsBackground in growth-phase or market-expansion environmentsExperience representing companies at trade fairs and industry events
Ideal Candidate ProfileCandidates with experience selling into OEMs within construction, agricultural, or mobile machinery environments are highly preferred. A background in industrial sensors is ideal, but the client remains open to motivated candidates with relevant application knowledge and strong customer relationships in the off-highway ecosystem.Location & TravelLocation: Munich or remote within Italy (must be eligible for Italy social insurance)Geographic focus: EuropeTravel: Regular within Europe, occasional international travel