Your responsibilities: - Develop KWS Vegetables market share with key accounts in Processing Market and Fresh Market Beans - Build a trusted partnership with our key accounts; support commercial sales activities (trade promotions, supply/demand, pricing) with the assigned customer base. - Monitor market developments and report market data and information on acreage, seed prices, competitive activity, trade and consumer issues and trends in assigned market segments. - Demonstrate a good understanding of the product range. Support the trial plan and evaluate product performance to determine the added value of new varieties to be introduced. - Support growers, packers and retailers with the introduction and promotion of varieties and new product concepts. Develop solutions that meet objectives and turn them into business. - Build a network and a full understanding of key companies, key people and supplier/buyer relationships in the market (growers, trading companies, wholesalers and supermarkets) in order to establish long-term partnerships. - Initiate and develop (in close collaboration with R&D and Product Management) account plans for key accounts in the assigned territory. - Responsible for the management and development of a portfolio of (inter)national key accounts. - Successfully develop and implement account plans focusing on the 4 Ps. - Performing commercial introductions at the customer site and evaluating the characteristics, advantages and benefits of the varieties. - Define and execute new product launch plans in line with market developments and Customer Team plans. - Providing a high level of product information and market intelligence to Product Management and Customer Team. - Actively monitor and maintain reliable sales forecasts. - Maintaining a healthy financial position, managing outstanding accounts in cooperation with the finance department. - Training, introduction and support for agents and/or TSRs operating directly in less strategic areas. Your profile: - Requires at least a Bachelor's Degree in Agronomy or Horticulture: - At least 5 years of experience in the horticultural sector (seeds): - Residence in Emilia Romagna/Marche region is preferred (close to major customers and production sites) - Green thumb, understanding of customer needs and business dynamics - Proven experience in sales and/or production in the agricultural sector, achieving business results. - Fluent in Italian English in speech and writing, additional languages are a plus - Willingness to travel - Experience with SalesForce and/or PowerBi is preferred.