Description OverviewManage short and mid term marketing activities of the brands including brand actication, sell-out reporting, insights analysis, budget planning.Scope of the RoleBrand management for the Company and the first only e-comm brand launched this year to achieve company objectives.
Liaise and collaborate with local cross-functional Core Team to build and execute Marketing PlanEnsure execution of Marketing Plan ATL/BTL activitiesAnalyze market and competition (sell-out) in offline and online channelsAnalyze and evaluate marketing campaigns, marketing channels, related business financials and web analytics data to help guide business decisions using data and statistical analysisHelp creating models and recommendations for marketing initiatives to support ongoing improvements in sales and profitabilityAnalyze impact on sales of marketing actions and consensus with the commercial area in the sales estimateLiaise and collaborate with Corporate Marketing Team to highlight local needs and customer insights, share best practices and ensure a right execution of global strategyCommunication assets (consumer & HCP) and artworks adaptation and developmentSell-out sales forecastingA&P Budget Control
Experience RequiredUniversity degree (ideally Marketing/Economics/Statistics)
1-3 years professional experience in Consumer HealthCare/Pharma/FMCGStrong analytical skillsAdvanced EnglishKnowledge analysis of market data (IQVIA/NewLine/Nielsen)Advanced Microsoft Office
Digital Marketing experience is a plus#J-18808-Ljbffr