Key Responsibilities Own and lead brand strategy and annual marketing plans across the full marketing mix Drive product and portfolio innovation, from concept development to launch execution Act as brand guardian, ensuring consistency across positioning, pricing, promotion, and distribution Lead cross‑functional teams to execute go‑to‑market plans effectively and on time Monitor brand health, business KPIs, and ROI, translating data into clear strategic actions Analyze category, market, and consumer trends to identify growth opportunities Define pricing and distribution strategies in partnership with Sales and Finance, with a strong focus on P&L impact Qualifications Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience) 7 years of experience in Brand Management or Marketing roles within FMCG environments Proven experience managing complex brands and innovation projects Required Skills Strong analytical, commercial, and strategic mindset with solid P&L understanding Excellent communication and influencing skills across senior stakeholders Ability to operate autonomously while leading cross‑functional teams in matrix organizations Preferred Skills Experience in digital, omnichannel, and shopper‑centric marketing Strong knowledge of consumer insights, panel data, and brand tracking tools Compensation Competitive salary and benefits package, aligned with seniority and market benchmarks (range 45.000 - 60.000)