Italian Copywriter – HBO Max at Warner Bros. Discovery
As the Italian Copywriter for HBO Max, you’ll help drive the success of the Streaming Marketing team. You will collaborate with innovative Marketers, Creative Managers, Designers and Producers to execute creative campaigns across marketing and editorial channels. You will work in a customer‑focused team designing high‑performance digital communications and take advantage of writing and transcreation to match the brand voice with a full‑funnel digital 1st approach.
Responsibilities
* Localize English‑language master campaigns into Italian across all consumer touchpoints for streaming in EMEA.
* Support concept development for local campaigns and productions, write original copy for CRM (email, push and in‑app) campaigns, display & social advertising and the HBO Max platform, and support the Italian Social Media Manager with organic copy as required.
* Contribute ideas and take copywriting responsibility for Italian campaigns, solving strategic and creative challenges with emphasis on messaging, narrative, brand voice, tone and innovative thinking.
* Create taglines and key messaging in Italian for all global HBO & Max Originals.
* Ensure copy and ideas are up to brand tone and standards, meet marketing goals, and are responsible for all tone‑of‑voice materials for Italy.
* Lead the creation of messages and themes that succeed across mediums, formats and all digital campaign types including display, search and CRM.
* Demonstrate an excellent understanding of Italian audiences and adapt content to fit their needs and desires.
* Approve Italian copy created by other Warner Bros. Discovery teams for streaming, including Product and Customer Experience.
* Build up and utilize your own Italian translation memory in Lokalise.
Qualifications & Experience
* Solid experience at a content, CRM, performance or digital agency or in‑house creative team with a strong focus on digital marketing.
* Portfolio of beautiful work that demonstrates a variety of marketing executions with emphasis on digital and mastery of spelling, grammar and style.
* Experience with all aspects of digital marketing (display, content, social media, CRM) and ability to write for all channels.
* History with positioning products or consumer brands to a targeted audience.
* Experience working with social media channels, SEO, and specific CRM product lines (email & push notifications).
* Experience using analytics to derive insights and evolve copy.
* Strong time‑management skills and attention to detail.
* Ability to influence and communicate cross‑functionally with all levels; exceptional verbal and written communication skills.
* Strong aptitude for building effective relationships in a fast‑paced, constantly changing and deadline‑driven environment.
* Energetic, positive, creative influencer who takes a roll‑up‑your‑sleeve approach.
* Passion for television, social media and staying on top of industry trends.
* Fluent in Italian and English.
Inclusion & Equal Opportunity
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal‑opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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