PbJob Description : /b /ppbLocation: Milan /bbrbLanguage Requirements: Fluent Italian English /b /ppbAbout us /bbrDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhebr /be – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! /ppAt Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy. /ppbAbout the role /b /ppDiageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our the brands within this category and work to shape their future. /ppTo reflect our desire to be agile and also ensure our talent can be developed across the most important projects, this role sits within a specific brand category team but is not purely aligned to one single brand within in. /ppbrYou will drive and project manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive; /pullipRecruitment/Re-recruitment – both from a customer and consumer perspective /p /lilipScale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP /p /lilipFame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives /p /lilipPhysical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase /p /li /ulpbKey responsibilities /b /pullipDrive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight /p /lilipLead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off 3rd space) /p /lilipFind, own and build the role the brand plays in culture, working collaboratively with members of the Culture Entertainment function /p /lilipShape the brand to thrive in a digital environment, develop long term digital strategy social media plans /p /lilipOwn the shadow PL for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan /p /lilipUnderstand and manage pricing promo strategy, margin mix and volume drivers /p /lilipTranslates strategies into brilliantly executed plans that consistently beat the competition and gain share /p /li /ulpLeadership: /ppuWin through Execution /u /pullipSets and pursues direction without guidance and takes a wide view of their accountabilities /p /lilipHigh energy and ambition to achieve successful outcomes and high standards /p /lilipBalances analysis and execution and adjusts thinking in the face of new information /p /lilipActively spots opportunities or issues and identifies which are urgent and important /p /lilipGenerates a range of workable solutions, decides what should be done and takes action /p /li /ulpuShape the Future /u /pullipSees the big picture and possibility from multiple angles and through a creative lens /p /lilipFrames issues in a way that creates clarity and incorporates others' best thinking /p /lilipAccurately digests large amounts of information and breaks down complex problems thoroughly /p /lilipChallenges themselves and others to take on new or unfamiliar tasks and ways of working /p /li /ulpuInspire through Purpose /u /pullipFinds broader meaning in their work and aspires to make a significant difference /p /lilipReads their environment and understands how culture and context influences people's perspectives /p /lilipIs actively aware of the impact they have on others and tunes in to the needs of individuals around them /p /lilipCommunicates in a compelling, persuasive and impactful way /p /lilipDraws on a variety of influencing styles to engage different audiences /p /li /ulpuInvest in Talent /u /pullipDisplays confidence in their ability to meet challenges and succeed /p /lilipMaintains belief and optimism and bounces back quickly from setbacks or failures /p /lilipDemonstrates a realistic and thoughtful awareness of their own capabilities /p /lilipProactively seeks feedback and development for growth and takes action /p /li /ulpbAbout you /b /pullip6+ years of relevant marketing experience with strong understanding on bItalian landscape /b (consumer media, culture) /p /lilipExisting ability to build genuine relationships built on mutual trust respect /p /lilipSuccessful management of senior stakeholders, resulting in strong and positive outcomes /p /lilipHolistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results /p /lilipComfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment /p /lilipA history of working across media, digital, experiential, PR, culture /p /lilipDemonstrated brilliant execution to high standards across various pillars of brand building /p /lilipDeep personal accountability for great performance /p /lilipStrong commercial and numerical acumen with attention to detail /p /lilipExperience working across multiple countries/geographies /p /li /ulpbOur offer /b /pullipAn inclusive company culture that puts employees and their development first /p /lilipA competitive salary with bonus and many benefits that suit your lifestyle /p /lilipAn industry leading parental leave policy /p /lilip…and of course, THE best colleagues! /p /li /ulpCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. /ppWe know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. /ppFlexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. /ppWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. /ppDon’t let anything stop you from applying! /ppbWorker Type : /b /pRegularpbPrimary Location: /b /pTurinpbAdditional Locations : /b /ppbJob Posting Start Date : /b /p2025-07-16 #J-18808-Ljbffr