Sales & Marketing Manager - IVD Molecular DiagnosticsA leading provider of advanced molecular diagnostic solutions
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AziendaA leading provider of advanced molecular diagnostic solutions, specializing in in‐vitro diagnostic devices, real‐time PCR assays, Next‐Generation Sequencing (NGS) kits, breath tests, and diagnostic tools for infectious diseases, oncology, genetics, and fertility testing.With over 30 years of expertise, the organization designs, develops, and manufactures high‐quality professional diagnostics supported by strong internal R&D; capabilities in microbiology, virology, onco‐hematology, and molecular biology. The company exports its solutions internationally and collaborates closely with scientific and clinical partners, innovative technologies to laboratories and healthcare professionals.The Sales & Marketing Manager is responsible for defining and executing the commercial strategy of the company's IVD portfolio, with a focus on Molecular Diagnostics, with direct oversight of Sales, Marketing, and Customer Support activities.This role is critical in driving sustainable growth, strengthening customer relationships, ensuring high service quality, and supporting the company's positioning in the Italian and selected international markets.OffertaSales & Commercial Strategy
Define and implement sales strategies aligned with company objectives and growth plans;Lead and manage the sales team including agents;Develop key account strategies for hospitals, public and private laboratories, and reference centers;Oversee pricing strategies, tenders, contracts definition, order negotiations, and order processing;Monitor sales budgeting, forecasting, and performance against budget and sales objectives, implementing appropriate countermeasures when not met.
Marketing & Product Management
Develop and execute marketing plans for molecular diagnostic assays, instruments, and consumables;Define product positioning, value propositions, and go‐to‐market strategies;Coordinate product launches in collaboration with all the other concerned functions;Oversee market analysis, competitive intelligence, and customer feedback;Supervise creation of marketing and scientific materials.
Customer Support Services
Oversee Customer Support Services, including technical support, application support, and service contracts;Ensure high levels of customer satisfaction, retention, and long‐term partnerships;Coordinate service team activities (installation, maintenance, training, troubleshooting);Define and monitor service KPIs, response times, and quality standards;Collaborate with Operations and Supply Chain to ensure timely delivery of products and spare parts.
Business Development & Market Expansion
Identify new business opportunities, partnerships, and channel partners;Represent the company at industry events, congresses, and customer meetings.
Cross‐Functional Collaboration & Compliance
Work closely with all the concerned functions to ensure compliance with IVD regulations (IVDR, ISO 13485, CE marking);Provide commercial and customer feedback to support product improvement and innovation.
Competenze ed esperienzaQualifications & Experience
Bachelor's degree in Life Sciences, Biotechnology, Molecular Biology, or Business (MBA or advanced scientific degree preferred);8‐10+ years of experience in Sales & Marketing within the IVD sector;Strong knowledge of Molecular Diagnostic market (RT‐PCR), preferably including digital PCR and NGS;Knowledge of Italian clinical laboratories Key Opinions Leaders;Proven leadership experience in medium‐size or growing companies;Track record in managing Customer Support functions;Experience in the Italian healthcare market; international exposure is a plus.
Skills & Competencies
Strong leadership and team management skills;Customer‐oriented mindset with focus on service excellence;Being a doer, with the ability to change the organization and make a difference;Strategic thinking combined with hands‐on operational capability;Excellent communication and negotiation skills (Italian and English required);Ability to work effectively in a regulated and dynamic environment.
Travel
Regular travel within Italy and occasional international travel. xlwpduy
Completa l'offertaPermanent position.#J-18808-Ljbffr