PWe are seeking a dynamic and results-driven Senior Marketing Manager to lead the planning and execution of localised marketing programs and events in Southern Europe, with a focus on Italy and Spain. This role is pivotal in generating a qualified pipeline by aligning regional marketing initiatives with business goals. /ppYou will report to the Senior Director of Marketing : South and Central Europe. /ppbKey responsibilities : /b /ppDevelop and execute localised marketing programs and events that align with Italy and Spain's annual field marketing strategy. /ppBuild and maintain strong relationships with internal stakeholders (sales, alliances, global marketing) and external partners (vendors, customers). /ppPlan and deliver various marketing activities, including webinars, executive-level events, industry trade shows, user groups, and digital experiences. /ppSupport targeted sales initiatives and pipeline acceleration by aligning marketing assets and high-value offers with sales strategies. /ppAmplify campaigns through organic social media and collaboration with internal teams. /ppCollaborate with global marketing to create and execute integrated campaigns tailored to focus industries and key accounts. /ppTrack and report on demand generation performance, ROI, and funnel metrics. /ppManage the development of localised assets including customer success stories, thought leadership content, and research reports. /ppOversee third-party vendors from briefing to execution, ensuring delivery on KPIs. /ppManage budgets, forecasts, and accruals with precision and accountability. /ppUtilise modern marketing tools and platforms, including marketing automation, ABM, CRM, and webinar solutions. /ppbQualifications Skills : /b /ppSolid experience in B2B marketing program management in the IT / software industry. /ppProven expertise in lead generation and field marketing, with strong knowledge of current marketing best practices. /ppHands-on experience with marketing automation tools (e.g., Pardot), CRM systems, and webinar platforms. /ppDemonstrated ability in digital marketing and social media strategy. /ppFluent in Italian and English, with excellent verbal and written communication skills. Fluency in Spanish would be a good plus. /ppbStrong presentation and copywriting skills. /b /ppExcellent organisational and time management skills with the ability to manage multiple priorities. /ppStrong analytical mindset with the ability to track, measure, and report marketing performance. /ppAdept in managing projects and third-party vendors to meet strategic goals. /ppComfortable working in a fast-paced, high-growth environment. /ppProficiency in Microsoft Office, especially Excel and PowerPoint. /ppThe ideal candidate is an experienced B2B marketer with a strong background in the IT industry, a deep understanding of the buyer journey, and expertise in multi-channel demand generation. This role requires strong collaboration with field sales, channel and alliance partners, global marketing teams, and customers. /ppWe’re looking for a high-energy, hands-on professional with a proven track record of delivering impactful demand generation programs that drive measurable ROI. /ppbAbout Infor /b /ppInfor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation. /ppAt Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management (PBM) and eight Guiding Principles : integrity, stewardship compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future. /ppWe have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees. /ppInfor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law.If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com / about / careers webpage. /ppAt Infor we value your privacy that’s why we created a policy that you can read here. /ppJ-18808-Ljbffr /ppJ-18808-Ljbffr /p #J-18808-Ljbffr