LocationMilan, ItalyWork Mode100% OnsiteJob ResponsibilitiesDevelop the full lifecycle communication planning and strategy for the product launch, including communication objectives, strategies, core messaging themes, communication rhythm, key milestones, and major campaigns, and effectively articulate the product's impact and technological strengths.Plan creative content for the product launch, oversee and produce core communication materials, and ensure the quality of key marketing creative assets and materials.Develop integrated marketing strategies and communication plans in collaboration with PR, Digital, Media, and other communication functions, to achieve marketing and business objectives.Execute the plan, including detailed content management and implementation, manage schedules, timelines, quality, costs, risks, and communicate with internal teams and external vendors to ensure high-quality delivery.Requirements5+ years of experience in consumer electronics industry.Strong strategic and insight-driven thinking, with systematic communication reasoning, an agile mind, and the courage to think unconventionally.Excellent communication planning and optimization skills, with unique insights into the trends, patterns, and changes in communication channels, platforms, and the broader environment.Deep understanding of communication content and communication pathways, with a proven track record of independently leading or playing a key role in outstanding planning cases.Multi-perspective view within marketing, a certain public relations mindset, and excellent communication and cross-module coordination skills.#J-18808-Ljbffr