Job Title – Solutions Marketing Senior Specialist – Mature Assets Solutions, Emissions Abatement & Sustainability Advisory
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As a Solutions Marketing Senior Specialist – Mature Assets Solutions (MAS), Emissions Abatement & Sustainability Advisory, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience. You will translate Baker Hughes’ integrated capabilities—spanning technology, services, digital, and advisory—into compelling, customer‑centric solution narratives.
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You will support two major enterprise priorities: (1) New Energy & Sustainability, including CCUS, Hydrogen, Geothermal, Clean Power, Emissions Abatement, and Sustainability Advisory; (2) Mature Assets Solutions, enabling customers to extend asset life, reduce emissions, optimize performance, and manage late‑life operations through repurposing and decommissioning.
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Mature Assets, Emissions Abatement & Sustainability Advisory Solutions Positioning
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- Develop and maintain solution‑level value propositions aligned to Baker Hughes’ enterprise strategy.
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- Translate complex technical, regulatory, and operational challenges into customer‑centric, outcome‑driven narratives.
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- Position MAS, Emissions Abatement, and Sustainability Advisory as integrated, scalable portfolios supporting full asset and project lifecycles.
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Alignment to Enterprise Solutions Strategy
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- Execute solutions marketing in alignment with enterprise frameworks and strategic priorities.
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- Ensure messaging reinforces Baker Hughes’ enterprise narrative and sustainability commitments.
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- Provide market insight on customer maturity, regulatory drivers, emissions economics, and asset lifecycle considerations.
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Buyer‑and Use‑Case‑Focused Messaging
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- Develop persona‑based messaging for operators, asset managers, ESG leaders, engineering and operations leaders, regulators, and executive decision‑makers.
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- Frame offerings around real customer use cases such as late‑life optimization, emissions reduction, operational efficiency, asset repurposing, and decommissioning readiness.
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- Support consistent storytelling across the customer journey—from diagnostics and advisory through execution and long‑term optimization.
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Go‑to‑Market & Sales Enablement
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- Create sales‑ready enablement assets including solution briefs, value plays, use cases, pitch narratives, and competitive positioning.
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- Enable commercial teams to lead consultative, solutions‑oriented conversations centered on outcomes, risk reduction, and lifecycle value.
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- Support regional and market adaptation of solutions messaging in collaboration with commercial, regional marketing, and communications teams.
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Cross‑Functional Collaboration
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- Partner with technology, services, digital, sustainability advisory, engineering, and commercial teams to ensure technical accuracy and credibility.
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- Act as an embedded team member across MAS, emissions abatement, and sustainability advisory workstreams to drive integrated marketing programs.
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- Act as a bridge between technical experts and market‑facing teams, translating complexity into compelling, customer‑ready content.
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- Collaborate with other Solutions Marketing specialists to ensure consistency across New Energy, Industrial Adjacencies, Digital, and enterprise solutions positioning.
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- Work with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate integrated campaigns and thought leadership.
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Qualifications
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- 6–8+ years of experience in solutions marketing, B2B marketing, commercial strategy, or strategic communications within energy, industrial, or technology‑driven sectors.
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- Experience supporting complex, multi‑technology solutions, services‑led portfolios, or asset‑centric offerings.
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- Strong ability to translate technical, regulatory, and operational complexity into clear value narratives.
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- Experience operating in global, matrixed organizations.
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- Experience using multi‑channel marketing to deliver unified messaging across campaigns, enablement, events, and digital platforms.
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Key Skills & Competencies
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- Solutions and enterprise marketing strategy
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- Mature assets, emissions abatement, and sustainability storytelling
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- Commercialization and go‑to‑market execution
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- Portfolio thinking and operational discipline
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- Excellent written and verbal communication
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- Strong stakeholder influence across matrixed environments
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- Ability to balance governance with hands‑on execution
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- Understanding of asset lifecycles and customer decision journeys
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- Continuous improvement mindset with strong analytical orientation
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- Commitment to leveraging digital an